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e the risk of shifting upmarket in the second decade of 21st century because “the specialisation of Fiat was not at all irreversible, but it looks reasonable to say that it would have been much easier to reverse it during the 1970s rather than 20 years later” (Maielli 2005, p.269). It is not possible for fiat to change their whole structure; it will require hiring new workforce or fiat can train their existing because the existing employees are used of conventional methods of doing things staff in spite of giving domestic development decision so bright up to date initiatives can be banked in the company.

If Fiat attempt to upgrade their market in the 21st century this would imply that they require a healthy amount of financial resources as I have mentioned in the training part of this report. Apart from this the Fiats creative team would be required to come up with a up to date modern compatible deign for a car using a awe-inspiring tactic. This might be a difficult task because the world we live in right now under going the economic crunch, the market for some expensive and elegant car has decreased, thus it has become difficult for Fiat to upgrade themselves into the upper sector of the market. This means that if Fiat is thrived again for the 3rd time they might not be as successful as they were for their earlier tries and might not have the strength to pull through their loses on their 3rd attempt.

Thence Fiat have to be on their own set up path and should persist the production for the lower sector of the market as they are much more experienced and successful in this specific market, which is to mass produce petite domestic vehicles. If they do this they have a good chance of being the monopoly of the lower sector of the market which they were deprived from when they tried to upgrade themselves into the upper market sector. In order to be more cost effective and efficient, fiat could continue to follow the same direction which they had been following from past several years (path dependent) that is utilizing their intangible assets and will carry on using the same processes , methods , tools and labour.

Since Fiat is continuously researching on ways to decrease their costs, taking that into consideration I think Fiat should rather research into the production sector where they can make the production time more efficient as they will not have to forecast the sales and the amount of cars they are building. This saves them their storage space and cost as well as the depletion of the cars they weren’t able to sell. At the moment Fiat has a wait for their customers as the purchased car takes a waiting time to be delivered. This will allow Fiat to mass produce the car as well as manufacturing and delivering the car in appropriate time as this is much more organized and professional.

Fiat as an organization is always in research of how to become time efficient, in which they wouldn’t have to predict the sales and the manufacturing of cars. From this concept they will be able to save the costs on storage and wastage if the car is unsold. Fiat can give their customers lag time before the car is delivered to them and this will allow Fiat to manufacture the car and make delivery in time, which would be efficient.

 
In my opinion Fiat should make a concrete and concentrated analysis about their company’s pros and cons. Fiat should try a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。