跨国酒店在中国的经营管理分析 [2]
论文作者:bluesky论文属性:硕士毕业论文 dissertation登出时间:2013-03-30编辑:bluesky点击率:5860
论文字数:18036论文编号:org201303261346505841语种:英语 English地区:中国价格:$ 88
关键词:经济全球化跨文化管理战略目标跨国酒店
摘要:随着经济全球化席卷世界,合资企业已经成为一个受欢迎的形式的业务,跨文化管理起着关键作用。加入WTO后,中国的经济蓬勃发展,吸引了越来越多的关注,不同的国家和地区在世界各地,作为一个结果,越来越多的跨国公司(跨国公司)已进入中国,建立他们在中国的业务。
ile, a large scale of secondary data through investigations will give a strong support to the analysis. The paper will also carry out the method of survey in the forms of questionnaires and interviews conducted on the employees of multinational hotels in order to obtain enough supportive data. Case study drawn from multinational hotels in China will help to prove that cross-cultural communication is the key element that can decide the success and the failure of the development of cross-cultural management. Obviously, such combination of quantitative and qualitative methods of research will ensure that the research conducted in this thesis will achieve its objectives as expected.
1.4 Structure
This thesis is divided into five parts. The first part is Introduction that pictures the background and the importance of the research, the methodologies the author will use, and the framework of the whole thesis.
The second part is the Theoretical Basis, or
literature review, in which several important theories in this field are generalized, such as Hofstede’s theory, the X, Y, Z theory and Learning Organization Theory, etc., which will play important roles in the analysis.
The third part is Methodology, in which four methods are adopted and the theoretical framework is designed to clarify the clue of the main part of this paper. Meanwhile, according to this framework, the author will extend the procedure of methodizing.
The forth part is Empirical Analysis, which includes the current development of multinational hotels in China, the dimension to the different developing stages, diagnosing the current problems of management in multinational hotels through analysis of the cases of success or failure of the multinational hotels in China.
The last part is the Conclusion. Through analysis, the thesis thus draws the conclusion that, by forming an appropriate concept of corporate culture in the multinational hotel management through positive and effective cultural communication, it is essential for multinational hotels to build an outstanding cross-cultural management team so as to achieve the localization of the product and marketing, completing the cross-culture training system and paying great attention to the effect of encouragement in the cross-culture management.
Chapter Two THEORETICAL FOUNDATION
In today’s business, internationalization is the tendency in that many companies try their best to cooperate and merger with foreign ones in order to open up new markets and maximize benefits. But problems arising from cross-cultural conflicts may jeopardize businesses, because “There is indication that communication between two people from different backgrounds could be misled. It is said that your culture origin defines the adopted manners with other human and does modify your attitude towards other people in an organization. ” (Mead, 1990)
This chapter reveals studies an
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