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ations as well as be proficient in arts of effective public speaking, creative writing and utilizing audio-visual aids and technology. The communication director should have access to all sources of management activities and operations and keep the employees informed about the happenings in the company and individual work areas, while eliminating all superfluous or non productive communications. The person should also know which particular media to use for transfer of particular or specific information (Carl, 1970) so that it’s intended meaning is conveyed, remembered and believed. However effective communication does not simply involve transferring messages from the source to the receiver but also creating meaning or understanding in the communication. This may involve arranging meetings between the concerned parties (Hamrefors, 2010), for which the meeting room can be utilized, which should also be the responsibility of the communications director. The communications director should also be consulted on all matters of internal and external communications, including company’s newsletters and public relation materials (Carl, 1970).

Special Coordinator:

Ideally the communications director should be responsible for handling and mediating all sorts of communication in Chesapeake; however, if the current resources in the company do not allow creating the post of communications directors, then alternatively, a respected, trusted and enthusiastic person from the staff can be given additional responsibilities of acting as a special coordinator (Fenn and Yankelovich, 1972) between the workers and the managers or between different groups. Possibly the H.R. administrator could be chosen for this responsibility. The special coordinator would be responsible for collecting, moderating, if required, and transferring the complaints, questions or suggestions of the employees to the concerned official or the most qualified person to respond, and would also collect and transfer the response of the manager to the worker, offering the worker a chance of face-to-face meeting with the concerned person or a follow up question if desired. The coordinator may be allocated a special number on which any worker or manager can call. However it is also recommended that the coordinator take active charge of stimulating communication, for example, by sending a self mail form with a mini survey, requiring feedback on communication, suggestions, questions or comments from the respondent, once every three month, at each employee or managers’ homes requiring them to fill the form and send to the coordinator. Protection of the anonymity of the respondent should be guaranteed such that only the coordinator knows the respondent’s real identity. The most important question and answers can then be published in the company’s publication or bulletins.

Utilizing company’s Publications or Company’s Newsletter:

A well written and informative company newsletter can be utilized to foster a sense of camaraderie among departments and encourage a sense of belonging for the company in the employees. Attempts should be made to make the newsletter attractive and interesting rather than being overtly elaborative and formal. Along with this care should be taken to keep the language of the newsletter reflective of the education本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。