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英国纽卡斯尔大学留学生硕士论文开题报告样本-一个关于中国与新加坡消费者对奢侈品的购买分析-A Comparison of Buying Behaviour toward Luxury Goods in Singapore and China

论文作者:留学生论文网论文属性:建议书 proposal登出时间:2011-07-05编辑:anterran点击率:6606

论文字数:3655论文编号:org201107051318097633语种:英语 English地区:英格兰价格:$ 66

关键词:代写英国纽卡斯尔大学留学生硕士论文开题报告样本中国新加坡消费者奢侈品

摘要:英国纽卡斯尔大学留学生硕士论文开题报告样本,本文是一个关于中国与新加坡消费者对奢侈品的购买分析开题报告。由英格兰著名一流大学纽卡斯尔大学留学生撰写。

代写英国纽卡斯尔大学留学生硕士论文下面是文章的一个大体框架:
1.Introduction(20 分)
Present a researchable question or toic which is clearly indicated in the title provides a clear outline of the purpose of the topic question subject choice, relevance and significance justified
The aim and objective of the dissertation are clearly defined
Nature of the problem/issue is focused and explained
Structure and content are briefly outlined
2. literature review(20分)
Literature review is relevant, up-to-date and consisitent with the research topic
Idectification of relevant theoretical base
Major theoretical contributions arecirtically evalucated
Contemporary standing of issues is discussed through journal article review
A summary of main themes/issues of the review are provided
3. research methodology and methods(20分)
Awareness of different research methodologies and consistent with the literature review
Consistent and appropriate research methods, data collection and analysis justified
Practical details of the conduct of the research are explained
Limiatation of research methods, bias, and ethical issues recognised, acknowledged and addreesed
4. finding and analysis(20分)
Rigorous application of relevant research techniques adptoed above
Critical analysis of finding against relevant theory indentified in the literature review
Discussion and evaluation of finding
5. synthesis, conclusions and implications(20分)
How the finding relate to the body of knowledge presented in the literature review
 Appropriate conclusions are drawn form and supported by finding presented
Conclusions are related back to the stated research question /objectives
Issues of bias/limitations of the whole dissertation are identified and critically reviewed
Implications for future research are identified and discussed
Inclusion of reflective learning statement in an appendix

(这是大标题,里面的小标题要写手自己定量,因为是硕士毕业论文, 所以要求小标题要划分的很细致。 每一段要明确自己所写的内容, 论文要求用SPSS分析。一共15000字数,另外设计一份问卷调查,30个问题。然后根据问题要用SPSS分析,得出结论, 问卷不包含在15000字内)

The Newcastle Business School

Masters Dissertation Proposal

 Name __Zhang Shuang__      Programme _Master of Science in Marketing
A Comparison of Buying Behaviour toward Luxury Goods in Singapore and China
1  Researchable Topic:
The buying behaviour towards luxury goods is complex, and which is generated by affecting by the interaction of a variety of factors (Shu-pei Tsai, 2005: 351-382). Modern researches on buying behaviour of luxury goods are mostly starting from a single point of study, which can not fully reveal the true nature of buying behaviour towards luxury goods. This paper seeks to compare the buying behaviour towards luxury goods between China and Singapore through a multi-angle analysis, so as to control the law of the buying behaviour, thereby providing a theoretical basis for luxury goods companies to develop effective marketing strategies.

2  Aims and Objectives for the Research
Buying behaviour towards luxury goods refers to consumers’ decision-making process of buying luxury goods’ to meet their personal or family life. Through researching on consumer buying behaviour, companies of luxury goods understand the rules of buying behaviour, so as to formulate an effective marketing strategy (Dubois, 1994: 275), so the study of consumer behaviour has a great significance for the achievement of corporate marketing ob论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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