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During the negotiation process, culture also exerts great influence on business negotiation. Different methods may be adopted by people from different cultures. Some may give priority to one thing while others give it to another; Some prefer to depend more on verbal communications while others goes in a different way. When it comes to outcome orientations, People from one culture pay special attention just to a signed contract while others values a long-term relationship very much.

III. Cultural Differences in Sino-U.S. Business Negotiation 中美商务谈判中的文化差异
When people communicate with one another, they make certain assumptions about the process of perceiving, judging, thinking, and reasoning patterns of each other. They make these assumptions without realizing they are making them. Correct assumptions facilitate communication, but incorrect assumptions lead to misunderstandings and miscommunication often results.
In order to make sure the communication between people from different cultures goes smoothly, a profound knowledge of both the native and alien cultures is essential. Therefore, it is quite necessary that we examine cultural values of America as well as our own-Chinese culture.
3.1 American Culture
Religion is one of the most important parts that influence a country’s culture. Christianity has been affecting every aspect of American society for hundreds of years. With the influence of creationism and equalization, Americans used to attach great importance to inter-equality and independence and strive hard to pursue they own achievements. Therefore, most Americans work very hard and judge whether a person is successful or not according to how much material wealth he or she possess.
Christianity
During its long history, Christianity has developed into many groups and offshoots. The most popular one in America is Puritanism. In order to purifying the national church and eliminating the influence of Catholic dogmas, a group of extreme Protestants sailed to United States in 1620. People of Puritanism hold the idea that man should live and think and act in a way what will glorify God. They accept the doctrine of predestination, original sin and total depravity and limited atonement. The Bible advocates that there is original sin with everyone, people in their natural state were totally depraved and they depend completely upon God for salvation. God for reasons decided to save some of our human and then sent Christ. If a person is chosen by God, he or she will get salvation freely, but they at the same time had a covenant with God, that is to shoulder a clear obligation of leading a simple and devout life. In order to prove that they were God’s chosen man, most Americans work hard to improve themselves, realize self-improvement, and achieve individual success. Furthermore, this belief in covenant with God, to some extent, explained the American’s preference for contracts and agreements.
Individualism and Self-reliance
The one value that nearly every American would agree upon is individualism, it refers to the doctrine that each individual is unique, special, and completely different from all other individuals, from this, we can see that all values, rights, and duties originate in individuals and individual value is highly emphasized than all else. It is the individual who has