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eculate the communicaton effect in view of the media content. While other theories of communication indicates that the media content does no extert a direct but a conditional impact on the audiences. Not until the attitude of the audience be in line with the original agreement and the original cognitive structures can the opportunities of identifing media content be increased, thereby affecting the audience.
The general process of content analysis is as follows: First of all, it is necessary to confirm research goals. Content analysis can be used for a variety of research work for different objectives. The main types consist of trend analysis, status analysis, comparative analysis, and intention analysis. Next, the projects and standards should be desclassified in accordance with research. There are two basic methods of designing analysis dimensions and categories, one using a ready-made analysis dimension system and the other tbeing designed by reseachers in light of the research objectives. The first method is to let two people, in accordance with the same standard. independently categorize dimensions and types for the same purpose and then to calculate their reliability and accordingly discuss the standards, and recatalogerize them until they reach a basic understanding of the system dimension. Finally, it is necessary to let them catagorize several new materials with this system and calculate their reliability. If the results are satisfactory, the system can used to catagorize the rest of the material. The second method is to familiarize the relevant analysis of materials, and on this basis to carry out the preliminary analysis of the development dimension and then try it out to understand its feasibility, applicability and legitimacy. Afterwards, revision and trial shall be carried out until a relatively stronge objective analysis dimension is developed. Thirdly, material for analysis is extracted. Sampling work includes two aspects: one is to define the overall sampling and the other is to extract representative samples from the whole. There are three commonly used sampling methods for content analysis, namely, source sampling, date sampling and analysis unit sampling. Next follows the quantification process. Quantification means a process digitalizing the samples from their original forms, including reviwing records and conducting reliability analysis. And then follows the reliability analysis. The reliability of content analysis refers to such degree of unity of evaluation results that the above two or more than two researchers evaluate the same material with the same dimension, which is a vital benchmark for ensuring the reliability and objectivity of the content analysis result. Finally it is necessary to describe the features and mutual relations of dimension analysis (category), and to compare them on basis of the research objectives so as to come to the conclusion of the trends or characteristics, or similarities and differences of the research objects.
S considers the ontology is to probe whether there is a abstract basis not depending on the real world behind everything that exists in this world. Thespiritual or material things have their own abstract basis or not. K considersthat a physical reality means the real world we can sense, while the me-
taphysic refers the reason behind the world we sense is abstract ,
not sensible, and exits as the basis of the sensible world. Ontology is to probe 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。