摘要:在商业利益的诱导,一些充满带有性暗示,性暗示的表现出现在公众视野,当观众是充满冒险,心理参与的广告,这种性暗示广告的感官刺激被放大了好几次,不利于广告业的健康发展,也导致社会不良风气的蔓延,从而为公众反感,人民所唾弃。
instead of wasted.
Looking abroad , print ads , interactive ideas can prevail even in a foreign country gradually to spread successfully captured the audience with the advertiser psychological laws , to meet the current era of the psychological needs of the audience are not unrelated . In addition, the advertising communication is the ultimate goal to persuade the audience to purchase products or services , to persuade the audience , the audience must understand the psychological , so as to build better products or services contact the suitability of interactive creative graphic advertising . Therefore , advertisers need a deep understanding of the audience and features a variety of psychological phenomena , the only way to enhance the creative works of psychological penetration , allowing the audience to experience the creative works that involved with the formation of resonance , thus achieving advertising expectations. However, the interactive print ads or have violated the law of mental activity audience problems , such as: some of these print ads , interactive creative problem is contrary to the tolerance , so that the audience will be subconsciously perceived defense, for selective perception "Filter ." So, in practice, interactive creative forms using negative emotions such as persuading the target audience , the advertising creative personnel need cautious . Below are several aspects from print ads interactive audience psychological analysis.
Novel stimuli that people can easily become the object of attention , it is consistent with one novelty divergent instinct. And if the people of this novelty little understanding , are particularly vulnerable not only to attract attention , but also long maintained attention. The print ads , interactive creative just use and change the way people ANGEL psychological , so welcomed by the people . However, if the stimulus novelty vulgar or disengage the audience to understand the background , then let most people feel disgusted or baffling , therefore , during the interactive flat-screen advertising the actual operation , the need to consider the people's understanding of the background and cultural background.
As communication technology innovation and economic development experience , consumers are turning from passive to active participants in the audience . And their experience more fun during the pursuit . As the " social participation theory" one of the main points : " era in the development , the audience is changing, many people are no longer satisfied passively when a recipient of one kind of trying to actively participate in the spread of a growing desire for self-expression , while let the audience participate in communication, precisely in order to enable them to actively accept spread because people for them to personally participate in the formation of ideas than they passively receive ideas easy to remember . " and print ads creative platform for building interactive exactly meet the above view , so that it prompted the audience to participate from behavioral psychology to cognitive changes , making it fun to get in the experience while access to information, interpret information.
Environment to stimulate consumers often subconsciously choose to understand, they do not always consciously seek some of the interesting things, and avoid those psychological rejection of things . This percepti
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