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nd identity rather than their thoughs and life meanings; the luxury-loving purchasers put all their energy and money on luxury goods and be addicted to them. Have a general ideas about the luxury purchaser can help us to understand the differences in behavior may exist between Chinese and UK luxury buyers.
 

A Comparison of luxury market between China and the UK

1. Age
The luxury market in China is still a relatively new industry, its growth rate is higher than that of the United Kingdom and other mature markets.China has been the third largest luxury market. According to Hauck and Stanforth(2007),  roughly 300 million affluent and wealthy Chinese who were born awww.51lunwen.orgfter 1979, are considered the most likely consumers of luxury in a population of 1.35 billion. The majority of Chinese consumer who purchase luxury goods are aged from 20 to 40 years old while in those developed countries like UK, the luxury market are dominated by people from 40 to 70, luxury goods are puechased much later in life. One-child generation is extremely different from their monther and father who were‘prodigious savers’. They tend to be highly individualistic and perceive luxury goods as a way to set themselves apart. The urban Chinese receive some funds from their parents that boom the development of the luxury market, around 75% of luxury goods are purchased by people under 40. ‘This is a young movement.’ (ibid.).

2. Purchasing Power
Considering of the finincial ability, only depending on the funds from parents are not enough for young Chinese to pay for a great amout of luxury goods. may get the luxury goods throgh overdraw or loans. According to Guangzhou Daily’s reseauch, consumers of luxury products fall into two categories: affluent people who have enough money for luxury spending, and overdrawn people with part time income or white-collar workers with a monthly income which is not enough to pay for the luxury. However, the second group has become the main consumer for luxury products in China (Wangqian,2007). According to Sturt (2005)’s survey, no more than 2% of the population of China has the purchasing power to buy luxury goods. But that’s almost 30 million people which is equal to half of the entire population of the UK. This is the reason for  why Cartier was the first luxury brand to enter into the market of the People’s Republic in 1990 and has opened seven new outlets last year. Also many British luxury companies are eager to have some market shares in China.

As Chinese luxury consumers are categorized into the second group, whether the U.K consumers as the more mature group be classified to be the people who have enough money for luxury spending? British seems to have more money to purchase luxury goods. The luxury cars, the luxury cosmatics seems to me much cheaper than that in China. Famous brands of cars could be seen everywhere in UK.

3. What kind of luxurious?
In the U.K, people perceive luxury more than goods, they could be luxury holiday, luxury SPA, luxury time-saving service or door to door delivery services. But in China, the perspective is focused on real merchandises. The place in where the consumers could buy the luxurious is still an important factor to be compared between Chinese and U.K citizens. In the developed country as U.K, people buy some cosmetics brands like OlAY in the supermarket as common necessarities. However, such brands in China本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。