cycle management services, so it offers the most state-of-the-art solutions in the software publishing industry today.
The company provides a fully integrated solution that includes end-to-end order processing and fulfillment from service delivery centers. HP also operates contact centers, distribution centers, payment centers and technology centers on a global basis.
Key Features of HP Software Publishing Services include:
Software kit replication and fulfillment (CDs, documentation and licenses)
Physical software kit fulfillment and electronic software distribution (ESD) services
Training materials/kit printing and fulfillment
Documentation printing and fulfillment (marketing collateral printing and fulfillment)
Physical fulfillment
Global facilities
Kitting
Strong inventory management/controls
Electronic fulfillment
5. 保修服务--Warranty Services
Warranty Services provides a comprehensive, Web-based solution for reliable, real-time warranty claims management. HP services include claim processing, extended warranty management, parts order and tracking, service effectiveness reporting, swap stock management, and RMA creation and tracking.
HP CRM offerings address your critical customer-related business outcomes. Moreover, by exploiting the synergies of HP’s customer analytics services, you can refine your customer segmentation schemes and use predictive analytics to fine tune marketing campaigns and cross-sell promotions and offers to the most receptive customers. These powerful CRM solutions enable you to:
Refocus critical and scare resources away from tactical operations issues and toward more strategic business opportunities
Increase revenues and accelerate growth through improved cross- and up-selling based on optimized segmentation and personalized treatment
Improve customer satisfaction, retention and share of wallet
Enhance brand recognition and equity
Reduce operational costs and capital avoidance
Scale your business up or down to meet fluctuating business demands
Better manage end-of-life or disparate contact center technology environments supporting in-house and/or multiple outsource providers.
结论--Conclusion
Nowadays modern and successful companies are able to see beyond simple ways of seeking the profit and be creative in building a relationship with its customers. As one can see from the Toyota case, which we took as an example, this way of thinking and focusing on customer relationship management is a beneficial method for building a clever strategy. Following the customers lifecycle has become more and more handy tool of CRM. If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) and rise the profit.
We mentioned the HP services to show, that CRM can be provided as a service and we have been basically grounding the theory with the case of Toyota, which is following the customer lifecycle very carefully and gaining success.
During the process of working on this report we raised ourselves a
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