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The marketing plan for a new product, for instance, is likely to contain a number of tasks spread out over several months. By putting it in writing, those who have to initiate the plan can readily refer to it over the life of the plan. A final benefit of written communication comes from the process itself. You are usually more careful with the written word than the oral word. You are forced to think more thoroughly about what you want to convey in a written message than in a spoken one. Thus, written communications are more likely to be well thought out, logical and clear.

Of course, written messages have their drawbacks. They are time consuming. You could convey far more information to a college instructor in a one-hour oral exam than in a one-hour written exam. In fact, you could probably say the same thing in 10 to 15 minutes that it would take you an hour to write. So, although writing may be more precise, it also consumes a great deal of time.

The other major disadvantage is feedback, or lack of it. Oral communication allows the receiver to respond rapidly to what he thinks he hears. Written communication, however, does not have a built-in feedback mechanism. The result is that the mailing of a memo is no assurance it has been received, there is no guarantee the recipient will interpret it as the sender intended. The latter point is also relevant in oral communiqués, except it is easy in such cases merely to ask the receiver to summarize what you have said. An accurate summary presents feedback evidence that the message has been received and understood.

Employees' handbook: As business grows in size, management often turns to the use of an employee handbook as a communication tool to inform employees on issues such as company history and products, human resource policies, employee compensation and benefits, training assistance, health services, safety, security, employee responsibilities, and work standards. Handbooks are also useful to supervisors and administrators for ensuring consistent implementation and enforcement of company policies.

These are intended to help in the induction of newcomers and to provide all the employees with a clear-cut understanding not only of the general policies of the management but also of the nature of the business, its sources of supplies, its customers, its products and the range of benefits and services available to its employees. Many organizations publish illustrated handbooks, depicting cartoons, charts and photographs.

House Magazines and Newspapers: Some organizations maintain one or more employee magazines or journals. These are meant to keep employees well informed of the development in the business and to acquaint them with the personalities and activities of the organisation. It can explain the policies of the management in easily understood terms. House magazines contain news, and personal and social items. There may be references to parties, marriages, births, retirements, honours and awards.

Financial Reports: Such reports describe the ess本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。