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新兴经济体涵盖世界GDP增长的一个重要部分。预测显示,金砖四国(巴西、俄罗斯、印度和中国)将以购买力平价计算全球三分之一的经济体。这样一个增长的主要因素之一，是金砖四国的共同“创新”。

众所周知，大多数的财富是由创新创造的。举个例子,如果一个男孩加入公司,工作了五年,而存款的银行存款余额10卢比，而另一个男孩试图创业，并开了自己的公司从而得到5年1卢比的营业额，结果他是把更多的钱投入到经济从而增加国家GDP和就业率。因此，企业家创造了完全的新的资金源泉，拥有无限的能量，并给旧资产提供价值。在所有的金砖四国，印度已显示出创业的最高品质，从迪路拜·安巴尼塔塔集团可以看出。这表现出新一代企业家在新经方面的创新能力，并证明和重新定义了市场的本质,包括新产品、流程、客户等。

企业家活动的增加会增加一个国家的创新能力。引入新产品的市场日益激烈的竞争能够提高效率。他们还提高人民的文化,技术上可行与否可以增加人们的生产力。因此它可以增加国家的GDP。

因此我们看到,“创新”是一个难以形容的资产驱动存在。初创企业以创新为“致命武器”攻击老牌企业。

Emerging economies cover a significant growing portion of the world's GDP. It is projected that BRIC countries (Brazil, Russia, India and China) are going to account for one third of the global economy in terms of purchasing power parity. For such a growth one of the major factor and which is common to all of the BRIC countries is 'INNOVATION'.

It is widely known and accepted that majority of wealth is created by innovation. Take an example, if a boy joins a firm and works for five years, deposits a bank balance of 10 Lakhs whereas a boy tries to be innovative and opens his own firm with a turnover of around 1 crore in 5 years which in turn shows he is pushing more money into the economy which in turn increases the country's GDP as well as its employment rate. Hence entrepreneurs create entirely new fountains of capital with unlimited energy and give value to old assets. Out of all the BRIC economies, India has shown the highest traits of entrepreneurship, starting from Dhirubhai Ambani to Ratan Tata. It was followed by a spur of emerging young first generation entrepreneurs in the new economy with their innovative capabilities demonstrated and redefined the very nature of market place, which included new products, processes, customers etc.

An increase in entrepreneur activity would increase in the innovation quotient of a country. An innovation introduces new products to the market which increase efficiency by increasing competition. They also enhance the knowledge quotient of the people that is what is technically feasible or not which in turn can increase the productivity of people. Hence it can increase the GDP of the country.

Thus we see that 'innovativeness' is an indescribable asset that drives existence. The start-ups assault the established giants with an innovation as its 'lethal weapon'.

金字塔的底部-Bottom of pyramid

BOP (Bottom of Pyramid) customers is another concept relevant to emerging markets. It has been estimated that about four billion people worldwide live on a daily wages of less that $2 a day and such people are categorized under BOP section. Since long this section of people have been assumed of having no purchasing power therefore do not represent viable market.

C.K. Prahalad in his book 'Fortune at the bottom of Pyramid', strongly supports that these 4 billion people can be the engine to the next round of Global trade and prosperity. Majority of these people are part of developing countries. Best example in support of this believe is CHINA. China having population of about 1.2 billion and average per capita GDP of $1000, currently represents $1.2 trillion reasonable profit.

There is another assumption which says that BOP customers are not brand co