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Initiative: It is an inner urge in an individual to do or initiate something. Entrepreneur is an innovator who explores new ways of working to initiate and accelerate the process of economic development. He is always on the lookout for opportunities and is ready to exploit them in the best interests of the organization.

Motivation & Persistence: An entrepreneur is self motivated towards achievement, is never disheartened by failures and is dedicated to what he does.

Commitment to efficiency: An entrepreneur is always keen to devise new methods aimed at promoting efficiency, making work easier, simpler, better and economical.

Idea generation: An entrepreneur generates new ideas through vision, insight and observation and also through environmental scanning and market survey.

Creativity: Creativity refers to richness of ideas and originality of thinking and ability to produce something new through imaginative skill.

Innovation: Innovation means doing new things or doing things in a new way. It includes new processes of production, introduction of new products, creation of new markets, discovery of a new and better form of organization and the like that enable the organization to gain competitive advantage in the market.

Introduction to Google Inc.

Mission:

About Google Inc.:

Google Inc. is a search engine, an entrepreneurial venture by Sergey Brin and Larry Page. Google, initially named Backrub, was started as a research project by Sergey Brin and Larry Page. In 1997 they registered the domain name google.com derived from the word 'googol,' a mathematical term to representing one followed by 100 zeros. It was named so to reflect the immense volume of information that exists, and the scope of Google's mission. In 1998, it became a privately owned incorporate known as Google Inc. With use of state of the art technology and extensive research on search algorithms, Google successfully established its brand name in internet search engines. It now employs almost 20,000 employees world over with a management team which boasts of having some of the most experienced technology professionals in the industry. Google became successful because it was faster and better at finding the correct answer than other search engines at the time. Over the years Google has grown and expanded offerings from a single service to dozens. Its dedication to its users and belief in the possibilities of the Internet remain unchanged.

Products and Services offered:

Online productivity software like the Gmail e-mail software, applications such as the web browser Google Chrome, social networking tools like Orkut and Google Buzz, the Picasa photo organization and editing software, Google Talk instant messaging and phone operating system like the Android mobile.

Culture:

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