英语论文网

The three friends realized that many Omani women were into fashion designing but lacked formal fashion know-how. They wanted to do something interesting and different for female fashion designers in Oman but had no formal plans of establishing any business. Samah got an opportunity to attend a seminar 'Breaking the Glass Ceiling' in Salzburg which was about accomplishments of women from worldover. The success stories of the talented women inspired her to start a business venture of her own. Upon returning to Oman she got together with her two friends and in 2006 founded Layali Al Asalah Co. to provide formal training and education in fashion designing aimed at attracting emerging Omani women fashion designers.

They started off the venture by organising a competition called 'When Authenticity Speaks', where the theme centred on the Omani embroidery. The competition categories included Omani outfits for women and handbag & shoe designing. This competition is now an annual event. Scholarships to pursue courses in University of Milan are awarded to the winners to who then go on to create their own fashion brands.

Products and Services offered:

In addition to providing formal training and education, their offerings include arranging Concerts, Event Management, Fashion Shows and organizing Workshops and Exhibitions.

In 2009, they created an Asalah villa, which rents space at reasonable rates to budding designers who are otherwise compelled to operate from home due to high market rental. Â Building upon the success of Layali Al Asalah & Asalah villa, they opened up a store called Layali Al Asalah Shoes. The strong selling point about their shoes is that all shoes have a strong Omani presence with glimpses of several other cultures in it.

Entrepreneurial Orientation of Layali Al Asalah

Innovation: Layali al Asalah is an innovative venture as there was no such fashion institution in Oman till this venture, which offered any training to Omani women in fashion designing. The competition 'When Authenticity Speaks' also is one of a kind in Oman where themes include Omani embroideries and the designers get to show their creativity in Omani garments, handbags, shoes, etc. The winners are chosen through online voting which is also an innovative idea using latest technology. The competition is made more lucrative & attractive to women by offering of Scholarships for further studies at University of Milan. The concept of Asalah villa helps budding designers promote their business, create a client base and participate in exhibitions. Layali Al Asalah Shoes churn out shoes with innovative designs. Each shoe is wrapped in Omani and various other cultures. For example authentic Omani silver jewellery is incorporated into rainbow hued shoes representing Omani culture. Annual bazaar under the name Asalah Bazaar is another innovative idea where the participants display their collections & sell the products at discounted prices.

Risk taking: Layali al Asalah is willing to accept business risks as is evident from their various new vent本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。