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s known for having an informal corporate culture. Google still maintains a small company feel even though it has grown a lot since its inception. Its commitment to innovation depends upon everyone feeling comfortable sharing ideas and opinions. No employee hesitates to directly pose questions to Larry or Sergey. When not at work, the employees pursue interests from wine tasting to flying Frisbee.

Entrepreneurial Orientation of Google Inc.

Risk taking: Embarking on new ventures like Google Green and Google Venture gives evidence that Google inc. is a risk taking firm as significant amount of resources were committed in these ventures without surety of their success. Google is the only company in the world which was bold enough to take the risky step of playing with the Company's logo by creating doodles. In 2011, Google will launch Google TV which is a combination of TV, applications, search and entire web on TV. This is a risky venture considering that it will be in direct competition to conventional TV.

Innovation: Even after having successfully established a brand name, Google Inc. has continued to invest heavily in innovation and launched many new products and designs over the years. They have kept the element of imagination that transforms designs from simple to delightful alive and kept evolving products in new directions. Some of their innovative products are:

Google Translate: It is the world's largest machine translation engine having more than 50 language pairs. Google Translate mobile version can transcribe one's voice, translating the content into any other language of choice and then speaking it back to the User.

Android: It is a mobile service which lets Users access information at will. Users can carry out various tasks like checking mail, online shopping etc from their mobile phones.

Google Instant: It predicts User's search and shows results instantly even before typing is finished.

Google Books: It allows users to manage a personal bookshelf, see what books friends are readings, share books etc.

Google Chrome: It is a modern browser designed to handle complex dynamic web. Chrome was built based on three ideas: simplicity, speed and security. Its powerful JavaScript engine helps Chrome handle complex web applications at lightning speeds. It includes features designed for efficiency and ease of use. For example, one can search and navigate from the same box. It has built in features like translation, built-in malware, phishing protection and auto updates to ensure the browser is up-to-date with the latest security updates.

Service consciousness: Google Inc. is committed to providing best quality of services to the Users. The company knows that time is valuable for Users and therefore it aims to provide fast, accurate and easy-to-use services. Google's search interface is offered in more than 110 languages and translation tools are available to translate web pages to address the needs of people around the globe.

Competitive aggressiveness: Competition keeps Google Inc. on the toes. Google continuously invests in research & technology to keep ahead of competition. Owing to cut throat competition from riv本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。