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Executive Summary
1. Introduction
2. Enabling Success for optioned strategies
2.1 Changes of People
2.2 Changes of Information
2.3 Changes of Finance
2.4Changes of Technology
3. Corporate Governance and Social Responsibility
3.1 Corporate Governance
3.2 Social Responsibility
3.3 Changesof Corporate Governance and Social Responsibility
4. Conclusion
Bibliography

The Supportive Plan of Optioned Strategies for CER
1. Introduction
On the basic of SWOT and five forces analysis which is considered with PEST techniques, we have recommended a new strategic option for the Convenience Retail Europe Limited (CRE) for its next three years growth. The strategies are described as follow:
Firstly, CRE should develop a Click-and-Mortar organization which provides electronic sale service. Secondly, Price discrimination should be set to match the identical products https://www.51lunwen.org/financeandaccounting/2008/1218/1525583972.html or services for the max benefit. Thirdly, product diversification is needed to meet the customers’ require. Finally, the comprehensive marketing plan such as “Loss Leader” is essential for the cooperation to motivate customers’ purchasing desire.
In this essay, the issues arising out of the implementation of our strategic option will be examined. We will focus on two aspects of changes: enabling success and corporate governance & social responsibility. The two problems will be analysed in details, and the recommended solutions will be proposed in the end.

Bibliography
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James E. McNulty, Marina Murdock and Nivine Richie, 2011. Are commercial banks lending propensities useful in understanding small firm finance? Journal of Economics and Finance, 20(3), p.41
Xavier Giroud and Holger M. Mueller, 2011. Corporate Governance, Product Market Competition, and Equity Prices. The Journal of Finance,31(2), p.4
Yabing Jiang, Evangelos Katsamakas, 2010. Impact of e-book technology: Ownership and market asymmetries in digital transformation. Electronic Commerce Research and Applications,pp.386–399
Aguirre, Simon Cowan, and John Vickers, 2010. Monopoly Price Discrimination and Demand Curvature. American Economic Review,vol.100, pp.1601–1615
Annan, K., 2002. Toward a sustainable future.Environment: Science and Policy for Sustainable Development, 44(7), pp.10–15.
Wright, P.M. & Snell, S.A., 1998. Toward a Unifying Framework for Exploring Fit and Flexibility in Strategic Human Resource Management. The Academy of Management Review, vol.23, pp. 756-772
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