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symbol of the enterprise culture.
4) To fulfill corporate social responsibility actively is the key for IKEA to safeguard brand reputation and improve competitiveness of the enterprise.

Key words: sustainable development; corporate social responsibility(CSR); PEST; five forces model; SWOT

CONTENTS

Abstract 1
1. Introduction 5
1.1 Research background 5
1.2 Aims and Objectives 6
1.3 Importance of this research 7
1.4 Structure of thesis 8
2. Literature review 9
2.1 Corporate Social Responsibility 9
2.1.1 Should business strive to be socially responsible? 10
2.1.2 The relationship between CSR and financial performance 12
2.2 Sustainable development 13
2.3 Theory of sustainable supply chain 17
2.4 Theory of corporate social responsibility (CSR) and customer satisfaction 18
2.5 Process of environmental problem-solving 19
2.6 Environmental Responsibility 20
2.7 IKEA’s Sustainable Supply Chain Management 21
3. Methodology 23
3.1 Introduction 23
3.2 research method and approach 23
3.3 Data collection and Data analysis 25
3.4 Academic Ethics 26
3.5 Limitations of Research 27
3.6 Summary 27
4. Discussion and analysis 28
4.1 Profile of the collected information 28
4.1.1 Personal basic information of respondents 28
4.1.2 The characteristic investigation of respondents’ buying behavior 29
4.1.3 Corporate social responsibility of IKEA 30
4.2 Analysis of external environment in IKEA 31
4.2.1 PEST analysis 31
4.2.2 Five forces model analysis 35
4.3 Strategic analysis of IKEA 37
4.4 Problems that IKEA faces 40
4.4.1 Product recall incidents occurred frequently 40
4.4.2 Refuse to answering the question of media 42
4.4.3 “Surveillance” event 43
4.5 Summary of the whole information analysis 44
4.5.1 The improvement on products’ quality 44
4.5.2 The implementation of corporate social responsibility 45
5. Conclusion and recommendations 47
5.1 conclusion 48
5.2 Recommendations for IKEA's global strategy sustainable development 48
References 50
Appendix 56

1. Introduction

In this chapter, research background will be introduced first, then comes the aims of the present study, thirdly, significance of the present study will be analyzed. Finally, layout of the thesis will be presented.
1.1 Research background
With the development of science and technology and the improvement of people's living standard, the pursuit people have on the style and function of family products is also innovation. Now, family products are no longer the traditional sense of the beds, chairs, cabinets and other basic items of furniture, they have become the collection all goods except for food in life. Family is the place where people spend the most time in a life. Therefore good family products have covered each corner of the room, from great to the each facility of the overall kitchen, small to the toys who accompany your baby, you are using本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。