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buted a lot to the boom of online business. The advancement of telecommunications has provided convenience to both the customers and business.

3.1.2 political factors

The boom of Argos is closely related with the UK government in that it has made a lot of legislations to regulate the healthy development of online business in UK. What’s more, the UK government also provides government funds to support the development of online business and the advancement of telecommunications (Button & Reggiani, 2011).

3.1.3 social factors

The level of education of its people constitutes an important part of the social factor. In UK, as more and more people have access to education, they get to know more of modern technology, including internet and other telecommunications. All these well stimulate the development of online business.

3.1.4 economic factors

The nation’s overall situation of wealth and health plays an important role in the development of business, both online and in physical shops. As we all know, the UK has long been a most advanced developed country in the world. Its economic situations have been of vital importance to the boom of its online business (Canzer, 2006).

3.2 value adding activities

3.2.1 customers and segmentation

Customers are of different nations, races, genders, and most commonly, ages. Due to these differences, they may have different tastes, different wealth, and different purchase goals (Baker & Hart, 2012). Thus, it is important to differentiate among these customers. And this process is called market segmentation.

Argos has long been concentrating on its market segmentation in order to better meet the customers’ needs. This is among the several value adding activities.

For Argos, the common way of market segmentation is by demographics. As we all know, demography is the study of population (Mackay & Wilmshurst, 2012). Thus, market segmentation by demography acknowledges that people from different population sections possess different purchasing preferences.

3.2.2 strategy

Generally speaking, a strategy is a plan by which an organization implements to realize its goal. There are various kind of strategies, for instance, extending their business to a new region. However, Argos’s strategy is simple, of growth.

Bu making a plan, Argos has a much clear and direct goal to strike towards, and this is one of its valuing adding activities.

In fact, there are a lot of ways that can be adopted to achieve growth. In view of Argos, it makes use of driving frequency and maintaining the loyalty of existing customers.

There are certain amounts of customers who buy frequently from Argos. By calculating the numbers and orders with the internet, Argos is able to make a classification of its frequent customers (Brock, 2009).

Besides, in order to increase its online order, Argos has employed a much wider product range than b本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。