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field experience technique that hase been suggested when the training process needs to be rigorous is the host-family surrogate. This technique places trainee (and possibly his or her family) in a domestically located family of the nationality to which they are assigned. (Ronen, S. 1989) Regardless ao the degree of training, preparation and positive personal characteristics, a manager will always remain foreign. A manager should never rely on his or her own judgement when local manager can be consulted. In many istances, a manager should have an interpreter present at negotiations, especially if the manager is not completely bilingual. Averconfidence in one's language capabilities can create problems. (Czinkota et all 2009: 80)

 

What To Do

How quickly a company fits in Spain depends on how adaptable the company itself is. (Graff 2006: 30)

 

Graff suggests to ‘do as the Spaniards do', within the boundaries of common sense. It is not necessary to abandon its own standards and culture in order to become Spanish. For Spaniard new comers will always remain ‘extranjeros' (foreigners) but correct behaviour will be appreciated and will ensure cooperative friendliness from the locals. (Graff 2006:4)

 

Spaniards have the need to know the person quite well before feeling comfortable to start a conversation with the new comer. For this reason, it is important to be as formal as possible when meeting for the first time with them. It is a good idea to introduce in detail without being worry to be judged. The more a person will look hones the more Spaniard will be open to start a conversation. (Graff 2006:31)

 

Another aspect to keep into account is the characteristic of Spanish surnames. In Spain the mother's name is added onto the full name, so that in effect the middle name is the surname. For example, should the manager of an English company be called John James Smith, Spaniard will assume that its surname is James and Smith is simply its mother's surname. It is advisable to clarify this issue when introducing. (Graff 2006: 31)

 

A good local advertising agency and a good local market research firm can prevent many problems. (Czinkota et all 2009:...language)

 

Making Culture Work For Business Success

Culture should not be viewed as a challenge, but rather as an opportunity that can be exploited, differences can quite easily be dismissed as indicators of inferiority or viewed as approaches to be changes; however, the opposite may actually be the case. Best practice knows no one particular origin, nor should it acknowledge boundaries. The following rules serve as a summary of how culture a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。