bsp;
The mission statement is essential to the planning process because it explains why the business exists. Any change needs to clearly communicated to all stakeholders, employees, customers, suppliers and interest groups. Any change in the business environment will result in a revising of the strategic objectives, which are used in as a basis for operational and tactical activities.
Managers have to revise the social and ethical responsibilities before a change can occur to make sure that the change will be:
• Ecologically sustainable: which means that there is no negative effect on the environment.
• Quality of working life: where employees are well being considered in the changing process, which means that the change has to benefit all people part of the business.
• Technology: where employees have to be trained to use new technology
• Globalisation: which brings responsibilities to the wider community and is concerned with not abusing the rights of people in other countries.
• E-commerce: This involves responsibility relating to trust in the community.
Effectiveness of the Change:
Considering Qantas’s somewhat turbulent past, Qantas management has done a great job managing change effectively and fairly. As a direct result of effectively implementing change, Qantas has become one of the most profitable airlines in the global market. With such extensive change, Qantas could have easily encountered problems with maintaining its profitability.
The change has been effective for Qantas because:
• There was pressure to change
• A clear vision was identified and communicated clearly by senior staff
• Resources were made available for change to occur
• Employees were encouraged to change
• Change was reinforced
• Change constantly evaluated and improved
However, as stated in the “Qantas Business Case Study” (Tim Riley Publications 2004)
Over time Qantas needs to continue to make some changes to ensure its survival. Such change includes:
• Accelerating plans to overhaul the company’s business model by establishing eight stand alone business segments.
• Ensuring that staff morale foes not fall and goodwill is managed.
• Reducing fleet complexity and spending finances on a newer fleet
• Expanding its travel, catering and freight divisions
• Seek mutually beneficial partnerships with other quality airlines.
• Segmenting its flying business to align costs and revenues in particular markets.
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。