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文化是一个复杂概念，是由一个社会决定的人类活动的网络，人们获得的期望所构成。”文化不是静态的”（Hill，2007）。它的发展随着时间的推移二改变，从被一个社会规范的价值观，到由于政治和经济哲学，社会结构的形成，宗教，语言和教育的影响到社会接触（Hofstede，2003）。“传统”一词来源于拉丁词“trāditiō'，意思是源于”倒手/过“，这样”传统文化“（维基百科，2008）提出基于一个社会的价值观和规范人类活动的术语是不再存在的，因为它已经在发展。

本文将提出保留和放弃传统文化的优点和缺点。然后进行讨论，是否保留或抛弃传统文化很少有文化自身的细节问题。而文化的选择应该客观的根据其启用或禁止该组织实现其目标的能力考虑。本文认为，既保留传统和拥抱现代化的文化有利于提供选择使组织高效运作和市场有效组织的文化。最后，本文界定了像松下公司以这样的公司，松下应该放弃自己的传统文化在现代化的文化，将满足公司的需要和利益相关者青睐的坚定立场作为出发点。

Culture is a complex web of expectations acquired by people of a society that dictates human activity. 'Culture is not static' (Hill, 2007). It evolves over time from the values and norms embraced by a society, that are formed because of the political and economical philosophy, social structure, religion, language and education influences to which the society is exposed (Hofstede, 2003). The word ‘tradition’ derives from the Latin word ‘trāditiō’ meaning 'to hand down/over', in this way the term ‘traditional culture’ (Wikipedia, 2008) suggests conducting human activity based on the values and norms of a society that no longer exists because it has since evolved. 

This essay will present the advantages and disadvantages of both preserving and abandoning traditional culture. It will then be argued that the question of whether to preserve or abandon traditional culture has little to do with the specifics of the culture its self. Rather the choice of cultures should be considered objectively based on its ability to enable or prohibit the organisation from accomplishing its goals. This essay therefore argues that both preserving traditional and embracing modernized cultures can be beneficial to an organisation provided that the chosen culture allows the organisation to operate efficiently and effectively in its market. Finally this essay defines companies ‘like Matsushita’ and takes the firm position that companies like Matsushita should abandon their traditional culture in favour of a modernized culture that will meet the needs of the company and its stakeholders. This essay will conclude with a short discussion of the implications for companies like Matsushita who adopt a modernized culture as recommended. 

To preserve traditional culture that contributes to poor performance or is restricting the organisation from achieving its goals puts companies at a huge disadvantage both economically and competitively. Companies that preserve a traditional culture that favours collectivism while operating in an industry that requires employees to have entrepreneurial abilities are disadvantaged when it is individualism that breeds entrepreneurship (Hill, 2007). Similarly, retaining employees that do not directly benefit the company is only an advantage if firm adherence to the traditional culture of lifetime employment will result in greater benefits then losses incurred. 

Preserving traditional culture is advantageous when it drives an organisation’s excellent performance. Weber (cited by Hill, 2007) declared that some traditional cultures based on Protestantism and Confucianism may have positive economic implications offering advantages to organisations that adhere to these cultures by lowering the costs of business. Specific to the e本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。