英语论文网

wing year, (Google, 2010b). The company primarily generates revenues via these two corresponding services networks, Google AdWords and Google Adsense (Google, 2010c). In fact, AdWords is the corporation’s worldwide advertising project that is broadly identified as the web’s most capable advertising tool. Through AdWords, advertisers are able to reach end users who are browsing for needy information relevant to what certain advertisers have provided through “41 different interface languages”. At the same time, Google Adsense program helps the company to deliver advertisements for presence on the third parties web sites, which are part of Google network members. The complimentary and powerful AdWords and AdSense business model create business profits through offering services to 160,000 global advertisers and millions of daily end users. The strong revenues and profits prepare the company to invest in potential future opportunities, incorporating new products innovation, global expansion and positive acquisitions in multi markets and multi regions. (Datamonior, 2008)

 

Another significant asset of the business model is market position and brand value for Google. As a global leading internet search engine, Google serves search results in 160 realms with more than 117 languages (Datamonitor, 2008). Hence, Google has shaped a vigorous market position in its diversified markets it operates. For example, Google has three worldwide markets, embodying U.S, Europe and the rest of the world. Specifically, according to total number of exclusive surfers, “Google is the leading search engine in Argentina, Australia, Belgium. Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, the UK and the US.” In addition, YouTube internet video, incorporated in Google services has grown to an internet media traffic leader, holding strong market share in the social network platform (Datamonitor, 2009). Furthermore, dominant market position has driven Google develop into top valued internet brands in the world. According to market research firm Miillward Brown, Google has been ranked for the third successive time as the globe’s most valuable brand in 2009, continuing to overshadow Microsoft and other well-known brands like General Electric Company, Coca-Cola, Wal-Mart Stores and IBM. At the same time, Google has turned into the global first $1000 billion brand. Dominant market position and premier brand reputation of the company consolidate investor interests and customer brand loyalty as well as employees confidences. All the factors above generate revenue growth (Datamonitor, 2009).

 

As an information technology pioneer, information technology becomes an essential asset for Google. In fact, Google has “proprietary technology and technological infrastructure.” The search engine in the company originates from its exclusive “PageRank technology,” which links the search request to the highly relevant contents on Google’s web pages and displays. This patented “PageRank technology” will approach expiration by 2017. Moreover, “Googlebots, web-crawling robots” are applied by the firm to search the websites in order to establish an overwhelming database used by Google online search engine. By building up the i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。