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这个报告将对谷歌的商业模式，风险揭露和风险管理策略进行分析。识别公司风险,重要的是要首先了解公司当前的业务和商业模式。通过这些分析，我们将讨论谷歌所存在的的主要风险，风险分析分为可识别风险和不可识别风险。然后将对谷歌的风险管理策略进行评估，策略分为显性风险管理策略和隐性风险管理策略。最后,报告将对进一步减少风险敞口提出一套建议。

在互联网搜索引擎服务行业，作为市场的领导者，谷歌拥有领先的互联网搜索引擎——Google.com。谷歌的商业模式来源于它的使命宣言:“综合全世界的信息,使人人皆可访问并从中受益。”(谷歌,2010)。这个使命引领着谷歌，为实现其终极目标指明了方向。为了实现其使命并满足其目标,谷歌创造了一个先进的、具有革命性的商业模式,也成为了一个数量庞大、多样化的信息提供者，这都超出了一个在线搜索引擎本身的意义。

Risk Management Analysis Of Google Inc Economics Essay

This report will analyse the business model, risk exposure and risk management strategies of Google. To identify the company risk, it is important to begin by understanding the company’s current business and its business model. With these insights, major risks that Google is exposed will be discussed. The risk exposure analysis will be divided into identified and unidentified risks. Then, Google’s risk management strategies will be assessed. These strategies will be divided into explicit and implicit risk management strategies. Finally, a set of recommendations will be provided to further improve the reduction of risk exposure.

As the market leader in the internet search engine services industry, Google owns the leading internet search engine, Google.com. The Business model of Google is derived from its mission statement: “to organize the world's information and make it universally accessible and useful.” (Google, 2010a). This mission is an encouragement to lead the way for Google to target its ultimate goals. To achieve its mission and gratify its goals, Google has created an advanced and revolutionary business model, which is to become an extremely large and diversified information provider beyond the meaning of an online search engine. Google has turned its business model into the business blueprint via key assets. The key assets of business model bring both strengths and vulnerabilities to Google. The business models’ weaknesses expose Google to risks of macro-environment factors, industry factors and firm factors.

The key assets of Google are its diversified products and services, “market position” and brand value, “significant infrastructure base” and customer relationship (Datamonitor, 2009).

Google delivers diversified products and services based on a large base of products and services, such as “Google.com, Communication, Collaboration and Communities, Downloadable applications, Google GEO, Google AdWords, Google AdSense”. “Adwords and AdSense”, the most important assets, contribute to nearly all the revenues Google accomplishes (Datamonitor, 2008). Google AdSense was initiated in 2003 (Datamonior, 2008). Google launched “Adwords” in the follo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。