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Additionally, Google has set up a powerful “technological infrastructure”. To reach a worldwide user base of substantial visitors, Google has accumulated 450,000 servers, mainly centring in the “US (Mountain View, California; Virginia; Atlanta, Georgia, and The Dalles, Oregon), Ireland (Dublin).” These servers are allocated to serve Google search engine, Gmail, Blogger and its web-based word processor. Therefore, they offer the most efficient performance to global customers via geographically divided data hubs and servers. Ultimately, the advance technology and strong technological infrastructure locate Google in a leader position with competitive advantages by keeping launching innovative products and services (Datamonitor, 2009).

Major Identified Risks

The major assets components have mainly dedicated to progressive revenue growth and gowning market share. In particular, based on the FY 2009 report, Google has gained $6,520,448 million net income that is much higher than FY 2008’s $ 4,226,858 million (Google Inc, 2009). However, this does not indicate that Google’s money earning logic is perfect. The key assets are also exposed to certain risks and damage the firm profits and growth.

Political Risks

Google operates towards universal users in multi regions with a considerable customer base. Similar to other multinational corporations, it faces cross country risks upon governmental laws and regulations. Because its products and services are available worldwide, although Google does not have certain local entity, staff or infrastructure, some “foreign jurisdictions” have required Google to obey their laws and regulations. The differentiated explanations and understandings on “data protection laws” and their enforcement on internet in Europe and other “foreign jurisdictions” are vague and contradictory. These laws or regulations pose risks for Google to comply with these various cross border requirements due to inconsistency with Google data protection applications (Google Inc, 2009). This will cause operational cost and customer disloyalty. Not only is personal data protection relevant, but also national data interest is involved, such as censorship. For example, On Mar. 22, 2010, Google decided to quit its mainland Chinese Google search services to switch to a Hong Kong website due to disagreement with internet censorship policy with the Chinese government. The absence of Google in world’s largest internet market will make a potential loss in the financial environment and the market share in the Chinese market (MacMillan, 2010).

Economic Risks

Economic uncertainties, in particular, economic downturn trigge本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。