Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文网论文属性:硕士毕业论文 thesis登出时间:2011-09-22编辑:anterran点击率:6393
论文字数:6987论文编号:org201109221534381420语种:英语 English地区:澳大利亚价格:$ 66
关键词:澳洲论文代写澳大利亚西悉尼大学毕业论文定制中西谈判的差异differenceChineseWestern negotiations
摘要:澳洲论文代写-澳大利亚西悉尼大学毕业论文定制-中西谈判的差异-The difference between Chinese and Western negotiations-E. Alan Buttery, Hawkesbury Campus, University of Western Sydney, Australia T.K.P. Leung, Department of Business Studies, The Hong Kong Polytechnic University, Kowloon, Hong Kong
The difference between Chinese and Western negotiations
E. Alan Buttery, Hawkesbury Campus, University of Western Sydney, Australia
T.K.P. Leung, Department of Business Studies, The Hong Kong Polytechnic University, Kowloon, Hong Kong
Abstract
Guanxi is the foundation of Chinese business negotiations. The paper explains the meaning of Guanxi and uses it to differentiate between the characteristics of Chinese and Western negotiations in the Marketing context. Guanxi is a characteristic of Chinese culture and provides a starting point for understanding the Chinese negotiating style. Western cultures have inherently different characteristics. As culture is so important in the negotiation process, the paper also reviews the five dimensions of culture as outlined by Hofstede (1991) and places these in the Chinese context.
Article Type:
Research paper
Keyword(s):
China; Marketing concepts; Marketing strategy; National cultures; Negotiating; Relationship marketing.
Journal:
European Journal of Marketing
Volume:
32
Number:
3/4
Year:
1998
pp:
374-389
Copyright ©
MCB UP Ltd
ISSN:
0309-0566
Introduction
Marketing has been defined in a number of ways, but invariably effective marketing is associated with the need to link producers and consumers (McCarthy and Perreault, 1993) or the need to facilitate exchanges (Kotler and Chandler, 1990; Lamb et al., 1994; Zikmund and D’Amico, 1989). Bennet (1988) on behalf of the American Marketing Association defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas and goods, and services to create exchanges that satisfy individual and organisational objectives”. Thus marketing is largely, but not solely, about negotiating and considering how to influence and carry out negotiations in order to facilitate exchange.
It has a wider context of highlighting the market, then segmenting it and identifying target market segments. It is concerned with understanding buyer behaviour within segments and choosing the appropriate strategies which involve how to position the product in the customer’s mind. It is also about retaining customers through offering quality, reliability and service and ensuring the whole system hangs together by developing a feedback and control system. The marketing effort in the wider context thus sophisticates the exchange process.
This is highlighted by the fact that at some point, no matter how simple or complex the marketing system, negotiations between buyers and sellers take place. When buying decisions are sizeable or complex, and especially when overseas negotiations are involved, negotiation techniques can play a major role in the successful conclusion of the business deal. It is unrealistic to assume that one negotiation style fits all cultures.
The development of the paper
References
Asia Pacific Economic Group (1994), Asia Pacific Profiles 1994, Asia Pacific Economic Group/ Ernst & Young, Canberra., .
[Manual request] [Infotrieve]
(1995), "Hong Kong Telecom builds Chinese links", The Australian, pp.33.
[Manual request] [Infotrieve]
Baker, M.J. (1992), Marketing Strategy in Management, Macmillan Press, Essex., .
[Manual request] [Infotrieve]
Bennett, P.D. (1988), Dictionary of Marketing Terms, American Marketing Association, Chicago, IL., .
[Manual request] [Infotrieve]
Brunner, J.A.本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。