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After examining the products on environment friendly standards like amounts of dangerous chemicals, energy efficiency, marketing strategies and recyclability. Sony Ericsson was at the top among 37 other products in the similar category. According to TMCnet, Sony-Ericsson's handsets received a rating of 5.3, out of a possible 10. The passable score was highest as the response rate was very low. The results were considered to be taken as step forward to technology's adaptability and responsibility for keeping the environment. Encouragement is the key to push the environment friendly products. The other organizations have also recognized the need for eco-friendly products and many new products have come in the market after the survey.

索尼爱立信的手机音乐策略——Sony Ericsson's mobile music strategy

Music has now become one of the main driving usages for 3G and larger data entertainment services in mobile phone end-user. And the trend is expected to continue Sony Ericsson has shown that it is committed in maximizing the value for money and experience for the users by its strategies. It is also committed to increase revenue for operators, and the Walkman family of handsets did this through music strategy. Music-related services and related applications are fundamental parts of this overall content strategy. Music is a way of super distribution by Sony Ericsson. It means legal download of music and sharing between friends with user friendly applications.

Although the Walkman mobile phones range is the main focus of Sony Ericsson's music strategy, music solutions in other sets are also given due importance. Network limitations end-user choice and model-version compatibility and market outreach are necessary to reach the end users. The music experience should be good on all products. DRM standards set by the industry are closely monitored by Sony Ericsson and develop products that have media source, and hence DRM, agnostic. Open Mobile Alliance's (OMA) DRM v 1.0. DRM is supported in all currently available Sony Ericsson mobile sets. This is the standard for playing branded music, which is officially copyrighted. For the incorporation of music applications where only branded music is handled e.g. media players, this resides with developer to use DRM protection or not. The coming convergence of fixed line and mobile broadband network service provider's convergence of audio-visual consumer electronic products with handsets is going to have massive effect on the mobilemusic market niche. Sony Ericsson foresees a tremendous growth in this category.

索尼爱立信的新策略——Sony Ericsson's new strategy

After having struggled for sales over the last few quarters with their position being reduced against their competition in the middle of the range segment, Sony Ericsson has started to react by developing a new mobile strategy which adds extra character to their production, in the same way as the Sony Ericsson Xperia X1, their first phone operating Windows Mobile, and the three new phones announced this week: Satio (ex Idou), Aino and Yari, with each of them having a specific use while all being multimedia oriented.

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