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ricsson is cutting advertising budgets for TV and print media. Sony Ericsson, the world's fifth-largest mobile phone manufacturer is one of major organizations who are relying heavily on digital marketing to gain completive edge and increase its market share. The specific segment targeted is youth. With the use of internet has increased greatly world wide, the use of internet for marketing of products makes a good sense for Sony Ericsson. Internet technology is more accessible in most of the parts of the world. This has made digital communication a cost effective way of communication. Many other industries like confectionary and beverages giant, Cadbury Schweppes, are moving towards digital marketing. Dell computers have also invested 100 million for development of digital channels for Europe US and Asia. So digital marketing which used to be a small part of marketing campaign I past, has gained a lot of importance. The big organizations are investing a good part of their marketing budget for digital marketing. Sony Ericsson is among such big organizations and getting fruits for this strategy.

Sony Ericsson's Global Activation Strategy to be managed by Iris

Sony Ericsson has announced today that it has appointed integrated marketing agency iris to handle its global activation strategy after following a competitive pitch. Iris will be implementing integrated campaigns across all of its sports marketing properties, retail business and sales promotion activities as its global activation agency. This appointment is part of Sony Ericsson's strategy to increase integration among all of its marketing activity. Driving efficiency and greater consumer engagement is also another motive. Iris will also be providing strategic and creative leadership for Sony Ericsson's sponsorship of $88m to the Sony Ericsson Women's Tennis Association (WTA) Tour.

Sony Ericsson reported positive figures for the first quarter of 2010 and Competition

Sony Ericsson is struggling to achieve a good market share in emerging markets including Asia. The competition is growing in the mid- to high-end handset sector. Apple's iPhone has become the preferred model for the discerning mobile phone user. However, Sony Ericsson's shift toward cheaper handsets has led to overall fall in average selling price. Its product range of Sony-branded features which includes Cyber-shot, Walkman and a recent addition of Bravia are attracting young but small demographic consumers continuously. Motorola and Sony Ericsson are fighting for the same target market as both striking up new innovations regularly to tickle fans of technology. As the competition is becoming hotter, there may be a price war. Nokia has already announced that it will reduces the prices of its new models to decrease profits of competitors down, as its supernove range is in the market to compete with Walkman of Sony Ericsson. Sony Ericsson is moving with a good strategy of broadening its handsets portfolio and geographic spread. A more focus on U.S. market is also a good move.

Financial results for 2008 shows huge drop in profits. Analysts had already predicted the situation. Sony Ericsson shipped fewer devices and had to lower the prices. The demand for high end handsets fell somewhat because of slowing economic conditions. It's facing stiff competition from No本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。