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regard. The implementation of motivation techniques and the application of the theoretical framework of motivation will be analysed through data and information gathered from secondary sources and an extensive and thorough review of literature available on the subject.

The qualitative approach to research will be applied in the current research to analyse and evaluate the data collected from various secondary sources. The qualitative approach to research has been explained quite thoroughly in this chapter with the advantages and limitations of the research so that users of the research report may realise why the qualitative approach to research has been applied to analyse data in this research. The researcher will analyse the implications of applying motivational techniques in an organisation with specific focus on a sales force within the organisation and evaluate the impact of these motivational techniques on the efficiency and satisfaction of the sales force. As the current research is mainly based on secondary data the literature review chapter is quite significant in this dissertation report as it provides the information which will finally be analysed and incorporated in the findings and analysis chapter of this report. The secondary data was mainly used in this research due to various advantages and the two most prominent advantages being the time and cost effectiveness of secondary data. As the objectives of the current research can be accomplished by only analysing data from secondary sources the researcher has ruled out the collection and analysis of primary data due to several limitations which would have considerably affected the final outcome of the research.

3.5 Justification for Proposed Methodology

The current research incorporates the interpretivist or phenomenological paradigm of research due to various advantages of the paradigm. The main factor for selecting this research paradigm is that the research carried out in phenomenological paradigm is descriptive in nature and a thorough and comprehensive literary and theoretical analysis can be carried out along with an evaluation of the practical implications of applying any theoretical concepts to practice (Onwuegbuzie, 2002). The phenomenological or interpretivist paradigm implies that researchers and practitioners can partially observe or measure reality by analysing and evaluating patterns of behaviour, attitudes and beliefs. Although these patterns which are analysed by researchers can be expressed in qualitative terms but they cannot be completely measured or quantified due to the subjective nature of these patterns. A researcher is able to arrive at generalised conclusions due to the qualitative properties and subjective nature of the phenomenological paradigm. The researcher can analyse, test and evaluate the behaviour of human beings in a qualitative manner under this paradigm (Wright, 2006). As the paradigm implemented in the research is the phenomenological paradigm the researcher has implemented the qualitative approach to research as it is the most relevant and realistic approach which can be implemented under this paradigm. As mentioned earlier the qualitative approach to research has been implemented due to several advantages of the approach which have been e本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。