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xplained earlier in the report. The researcher has incorporated secondary data in the current research also due to the advantages of secondary data which have also been explained in the previous section of the chapter.

3.6 Reliability and Validity of Research

The validity and reliability of data analysed and evaluated by the researcher needs to be considered and tested in order for a research to be authentic and realistic. Several steps and measures are taken by the researcher to test the collected data and analyse if the data is accurate, valid, relevant and reliable and verify that the data is free from any biasness and errors. The reliability and validity of qualitative data is hard to analyse and the most common practice implemented to test the validity of qualitative data is to evaluate the number of repetitive patterns. If the patterns are repetitive and certain concepts, theories and models are described by many authors, practitioners and researchers in a similar manner then the data is deemed to be valid and authentic. If a phenomenon or behaviour is observable among a general population in significant proportions rather than a specific sample and when a theory or concept related to that behaviour is repetitive it is deemed to be reliable and valid. The validity and reliability of a research or study are mostly dependent on a researcher's ability to conduct and complete an analysis and evaluation during a research in an effective and efficient manner without falling victim to any sort of errors or biases (Cohen et al, 2000).

3.7 Limitations of Research

There are various limitations of the current research because of several factors which affect the analysis, collection and evaluation of data and the eventual outcome of the current research. The current research is limited due to several issues which include minimum or ineffective information and data, inability of the researcher in carrying out an effective research, tight time schedule, lack of interpretation and analytical skills, limited availability of resources with respect to cost and lack of support from primary research sources such as respondents and participants which could be incorporated in the research. The outcome of the research is limited due to many reasons and the reasons mentioned here are only some of the significant factors which render the research limited or irrelevant. Similar to most researches this research is also limited in several ways and the most significant limitation of the current research are the lack of resources and time on part of the researcher and the limited time available along with the minimum resources at hand the researcher was unable to carry out a more comprehensive and thorough research. The research could have been more effective and relevant if the researcher had more time and resources available during the research process and in the analysis and evaluation phase as well. The biasness of the researcher in any respect to this research along with the biasness towards the specific objectives and concepts covered in the research. The analytical and interpretative skill of the researcher with respect to the gathering, evaluation and interpretation of data adds to the limitation of the resea本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。