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SEM策略:网络营销的基本竞争策略 [2]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-29编辑:yangcheng点击率:4149

论文字数:1024论文编号:org201308282116406920语种:英语 English地区:中国价格:免费论文

关键词:网络销售网络营销网购

摘要:通过对网上消费者的行为特征的新的特点和趋势的分析,得出个性消费的回归、消费需求的差异化、消费的主动性增强、消费具有层次性的结论,进而分析了制约网上消费的一些因素,如出现了“柠檬问题”和“最后一公里”的制约,网上交易的安全性得不到保障,网上消费不能满足某些消费者的特定消费心理。

laid-off workers to solve social problems, but some low-quality people affected families online reputation. Therefore, to enhance the overall quality of the logistics team, increasing the frequency and intensity of training is very important. Can be considered in cooperation with universities, the establishment of a part-time student logistics team. Students with vigor, and the sun smiles infection customers, as well as college students to provide more internship opportunities to become college students training base, enhance the company's social influence.


(6) public service activities
    Family Online as a service-oriented enterprises, the spirit of "benefits the people, serve the business," the concept of service of all the people of Nanjing. Of course, its national expansion strategy is being implemented. In this process, the need to deal with the people, and media relations. The effects of using the media to enhance the company's position in the hearts of the people. So you can consider to do some charitable activities, to make our services more thorough idea of implementing. For example, in Chung Yeung Festival to the old center of the old people to send rice. Dozens of bags of rice for an enterprise with nothing, but you can play a very good welfare effect, establish a good public image.


(7) to build an integrated platform for advisory
    Family online as online product display platform, both an own logistics team, also have their own forum for people to discuss and entertainment. So it is not just a trading platform, but a medium. So enrich the contents of the forum to seek people interested in the topic in the forum discussions, and more easy to gather popularity. So as a business, you can plan some "explore shop" and other activities, so that people want to know can check online to get online at home. The rise will inevitably improve your site ranking commercial value, in order to win more investment.


    From Nanjing to the emergence and development of the family line, we can see the development of e-commerce must be linked to people's daily lives in order to achieve a real breakthrough. When the mundane can be achieved through the Internet, only to do the "pointing between and enjoy life."


    Reminder hot Chinese financial crisis of the "home economy" while also getting better online shopping Nanjing city. The family line has changed the way people live, instilling a new philosophy of life, the realization of urbanization digital life. Of course, it is also quietly between the social functions were improved. A lunch, a cake, a bottle of juice ...... not only enable people to enjoy a quick and convenient electronic commerce, crowds also cultivate one shop. Such a unique business model will inevitably cause concern in other cities, maybe this model will soon be copied, it can be imagined very broad prospects for development of electronic commerce and presents regional trends.


First, through the online consumer behavior characteristics of the new features and trends analysis, the individual consumer's return, differentiated consumer demand, consumer initiative enhanced consumer is layered conclusion, and then analyzes the constraints of the Internet Spending some factors, such as a "lemons problem" and the "论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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