英语论文网

引言——Introduction

随着21世纪的到来，全球化不再仅仅是商业行话词典里的想象性词语。事实上，对于大部分商业往来来说，全球化已经成为贸易常态。在工业和电子商业部分，这种模式更加明显，因为先进的沟通和交通方式让人们对比较利益原则的认识更加深刻。因此，商业之间有了来自全世界的连接关系。当然，以互联网为基础的B2B电子商务成为了全球化商业的先锋，向人们展示未来全球商业的运行模式，在庞大的全球电子商业市场中一切公司都会互相联系。

不过，这种情景看起来还是过于简化。在全球B2B电子商务、互联网、集线器、电子竞拍等大肆宣传之中，真正能够挺立而出的是合适的硬软件设施，一旦到位，全球商业将能够拥有瑞士钟表一般的精密与可靠。毕竟，这种以技术为中心的观念认为，在某一片区和全球的商业运行，其唯一的区别就是地理距离。因此，要解决这一距离问题，只和合适的卫星，电信网，供应链有关。

引言——Introduction

As the 21st century begins to unfold, globalization has become more than just another piece of fancy jargon of the business lexicon. In fact, globalization in the sense of firms from all over the world interacting and dealing with each other is expected to be the normal state of affairs for the majority of businesses. In the industrial or business-to-business sector, this pattern may be even more pronounced because advanced communications and transportation technologies have the potential for enabling the laws of comparative advantage to be realized to a very high degree. Thus, businesses that were used to dealing with other businesses from all over the country will now seek relationships from all over the world. Internet-based B2B E-commerce, has, of course, been at the vanguard of the expected revolution in the way global business will be conducted in the future and has led to uncounted predictions of a worldwide e-business revolution where virtually all industrial firms will be linked together in a gigantic electronic global network.

Yet, this scenario seems a bit too simplistic. All of the hype about global B2B E-commerce, networks, hubs, electronic auctions, etc., implies that the only thing standing in the way of electronically linked businesses on a global scale is the right technological hardware and software that, once put in place, will have global businesses operating with the precision and reliability of a Swiss watch. After all, this techno-centric view suggests that the only difference between operating around the block or around the world is a Geographical distance. Therefore, it is just a matter of having the right satellites, telecommunications networks, and supply chains in place to solve this problem of distance.

The purpose of this article is to show that there is more to distance in global business-to-business relationships than mere geography. Distance can also be defined in terms of culture so that one can think of ‘‘cultural distance’’ as a challenge that must be addressed by businesses from different countries around the globe who seek to deal with each other.

A. Cultural factors in Inter本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。