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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-02-03编辑:Cinderella点击率:6712
论文字数:3057论文编号:org201502031344075190语种:英语 English地区:英国价格:免费论文
关键词:global businesscultural distance全球商务
摘要:本文探讨了全球化浪潮中的国际贸易商业。作者认为国际贸易与本地贸易唯一的区别在于距离,这种距离更多是文化意义上的。
To explore the impact of cultural distance on communication in international marketing channels, a study of communication between US exporters and their distributors in foreign countries was undertaken. Since all of the exporters in the study were US-based, by definition they are all LC. However, to assess the effect of cultural distance on communication in the exporter–distributor marketing channel, foreign distributors from a wide variety of countries around the globe were sought. A source list of US exporters operating throughout the world was obtained from a reputable business directory publisher. Executives at each export firm were contacted by telephone to request their participation in the study. Of 250 firms contacted, 60 firms agreed to participate. Approximately 2 weeks after the initial contact, non respondents were contacted again via telephone to encourage their participation. Six of the returned surveys were discarded due to incompleteness, resulting in a 21.6% response rate. Of the 54 cases used for the analyses, 35 included foreign distributors from high cultural context countries and 19 were from low cultural context countries.
Contacts included senior managers and other qualified personnel most familiar with their firm’s foreign distributors. In responding to the questionnaire, managers in the export firms were asked to consider the communication that they have with only one foreign distribution partner and to indicate the country of that foreign distributor. Eighteen nations other than the United States were represented in the study and they included countries on five continents. Communication frequency was assessed by asking the export managers to indicate the frequency of their communication with the foreign distributor over a period of 4 weeks. They provided information about how frequently they contacted the foreign distributor via telephone, fax, e-mail, and written letters. A five-point Likert scale ranging from very infrequently to very frequently be used to measure respondents’ perceptions of foreign distributors’ contact frequency. These respondents also provided information about how frequently they were contacted by the foreign distributor via telephone, fax, e-mail, and written letters using the same five-point Likert scale ranging from very infrequently to very frequently. Cultural distance was assessed via Hall’s HC vs. LC cultural classification. The respondents were asked to indicate the country of origin of the foreign distributor. The foreign distributors were then classified as either LC or HC
Based on Hall’s classification. Since the US is an LC culture, when US exporters interact with foreign distributors from another LC culture, they are operating in a small cul本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。