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esearch and observation of the sport environment of people exercising in Lumpini Park has been conducted. This section includes demographics, target market, and the goal of the brand through a business and social perspective.

 

Last and most importantly, I also provide a design research which includes a depiction of various elements and information from the Olympics Games 2012 such as the architecture of the stadiums and athletes’ outfits and gears, a prediction of colour trends for next seasons, and finally, a discussion of the concept of the brand/collection such materials used, the designs, patterns, influences, colours etc.

 

The following sections are concept development in written and visual forms of the development of my concept. This includes all the important development notes and drawings. Further, this essay also includes a presentation of key steps in development of the final designed object in the deliverable development section. A final timeline and budget is also included along with diary events of job records and activities as well as my personal reflections of the project.

 

Research

I) Cultural Research

history of Sportswear

 

Before discussing the cultural context of my collection which has its roots from fashion during the 80s and the Yuppie Period, a presentation of the brief history of sportswear is important. Sportswear has its origins in the 19th century when sportswear was mainly worn by individuals who participate in recreational activities in Europe and the US. Since recreation was a form of luxury, sportswear could reveal the social status of that individual. [1] Moreover, sportswear became more fashionable due to the reputation of the modern Olympic Games in 1894 which presented a new movement that created more awareness of sportswear as a fashion with a theme that promotes physical health and well-being. [2]

 

The increased popularity of sportswear was led by one of the world’s renowned designers, Gabrielle Coco Chanel, whose revolutionary designs for women became an immense success in Paris during the 1920s. [3] Sportswear was initially targeted for men, but Chanel took the inspiration gained from concepts of male sportswear and garments for to create “effortless” and innovative garments for females. [4] With Chanel’s ready-to-wear designs, women were more liberated since no further assistance were needed when wearing dresses as women were freed from corsets and elegant dresses of the Belle époque era. [5] Examples of Chanel’s designs include jersey suits and uncluttered dresses, khaki jersey skirts with an army-influenced jacket shape from men sportswear. [6] Further, Chanel’s straight-line jacket suit contrasts with the details of luxury fabrics with minimal lines, thus creating masculine elements to b本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。