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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-03-25编辑:Cinderella点击率:10623
论文字数:4708论文编号:org201503111245418626语种:英语 English地区:英国价格:免费论文
摘要:本文以伦敦奥运会时期畅销的运动元素商品为由头,引入了作者想要设计运动风格服饰的想法,以及相应的时尚市场研究调查。
The turn of the 1980s also greeted another trend, the Yuppies, an abbreviation for “Young Upwardly Mobile Professional Person'. [19] They are recognized as “young and successful professionals in their twenties to early forties” and serve as the role model for the American consumer. [20] Since the 1980s was considered as an era of economic progress, the Yuppies aimed to represent the image of success, alike to the Casuals. However, while the Casuals mainly focused on expensive sportswear worn by metrosexual men, the Yuppies, on the other hand, had focused “power dressing” for both genders and especially for women who had a more professional look by wearing padded shouldered suits with trousers and skirts. More specifically, inspiration for my collection is the suit jacket with broad shoulders in bold colors, such as red, further; the blazers also feature shoulder pads, and high-waist tight pants.
With the cultural research illustrated above, Chanel’s revolutionary ready-to-wear garments, the loose-fitting clothes and sportiness from the Hip Hop fashion, and themes of success and achievement from the Casuals and the Yuppies serve as inspirations to my collection.
II) Market Research
Research of the sports environment in Thailand
Since my collection is aimed at professional women in Thailand, a research which includes an observation of the sport environment and sportswear fashion in Thailand is significant. My objective is to observe the sport environment in Lumpini Park, a famous park in Thailand best known for a place where variety of sport activities take place and are practiced by both children, adults and elderly.
Compared to the period before 1990s when there was no established national program by the government, there was less awareness for people to stay healthy by exercising. [21] The increased of support by the government and private sports brand can serve as two channels for the increase of participants in sports. [22] Firstly, governmental support of sports events and activities had brought several remarkable changes to the society when the public became more attentive about their health. Examples of how the government promotes sport activities include Aerobics classes, sport facilities, gymnasiums, swimming pools, fitness parks, footfall fields, jogging and cycling tracks developed in public areas such as under the highway and parks. Further, the new modern gym complex constructed in Lumpini Park shows that sports and exercising have become widespread in Thailand. [23] 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。