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There are two main reasons for choosing young professional women as my target market. First, through a business perspective, these young women, ages between 25 and 39 and should at least hold a four-year college degree, are in the stage of life where they are advancing in their careers as well as being more dependent on themselves or even starting a family. Due to their education levels and well-paying jobs, they have got significant disposable incomes. While becoming more established, they increasingly acquire big ticket items. Additionally, they are seen as a high potential in purchasing power, and are rather quick making decisions on how to spend their money for unique shopping experiences. For instance, they are likely to avoid purchasing items from their parents’ favourite stores or even avoid buying mainstream products that are often bought by younger shoppers.

Second, through a sociological perspective, clothes can define the character and personal style of the wearer. Even though we can find career women everywhere, it is undeniable to state that that women are fundamentally acknowledged as weaker and dependent beings compared to men, therefore, this target market seeks to display their true character by wearing clothes that represent independence. Further, clothes that represent success can also lack femininity and stylishness for a woman who works in a field that requires creativity. Because my collection is a fusion between the successful image while being stylish and feminine, it is possible that my collection is likely to appeal to them since it has the characteristics to bring out the true personality of the target market. Moreover, my collection is also practical but always be keeping up with the trends. This clearly sends the message to the target market that the clothes that they wear are not out-of-date. Combined, these elements make young professionals the main target market for my collection.

The main goals that my brand is aiming to create are important information to be presented. Related to images of independence, my collection allows women to draw out their true distinctive character of being successful and stylishness. Moreover, due to the strong influence from sportswear, this collection also creates awareness among young people to exercise and look after their health instead of working long hours in the office and lacking time for sports and recreation to stay healthy. Additionally, nowadays, less nutritional food has become mainstream, the goal of my brand seeks to encourage a trend of looking and staying healthy in this era.

Information regarding image representations, target market and goals of my collection has been discussed in details; lastly, demographical results regarding sportswear and fashion are presented. The following results are collected from a survey I conducted on social media such as Facebook. The questions included their personal information such as their names, age group, gender and occupation. These questions moved onwards to ask them about their leisure, frequency of exerci本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。