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It is important to present information regarding the popularity of physical exercise done by Thais prior to the second channel of support by private sport brands. According to the statistics collected from the National Statistical Office Thailand in 2007, the type of exercise that is most popular among Thais in the metropolitan area are sports, such as football, basketball, badminton etc. Other popular physical exercises by Thais include walking, running, Tai-chi, aerobics and fitness. [24]

Secondly, private sport brands and entertainment sectors also have their own techniques in promotion of health awareness by supporting sport activities through social media and mass events. With the help of social media, an instrument for people around the globe to interact with one another, can serve as one channel to encourage people to exercise and to take part in sports events. One example is how one of the most popular annual regional events, organized by Adidas, entitled ‘King of the Road’, is be held in 5 different countries (Thailand, Singapore, Philippines, Malaysia, Indonesia), aiming to bring runners across the region together by a mass promotion through sport outlets, printed and visual media, distribution of leaflets at the venue location, billboards, Facebook, and Twitter. [25] In order to draw the young people attention to enter the event, the organizer would invite celebrities to participate in that event.

In addition, the interest to participate in a certain sport can also come from the enthusiasm of the London Olympics Games (or other major sport events such as football or basketball tournaments) may not only raise the national spirit of audiences to support their national teams, it may also leave an impact on them by motivating them to participate in sport activities. For instance, youngsters who watched the games may be inspired to follow the footsteps of their national competitors whose success and effort can be seen worldwide.

Observation of the sports environment in Thailand

From the observation of sport communities that I conducted in Lumpini Park, people of all ages, from young, adult to the elderly, can be seen exercising and participating in a certain sport according to the ability and aptitude of each individual. Two observations I have made is the sports outfit and sport gears.

Firstly, both male and female wear similar outfits; each individual’s outfit varies according to their age and social status and the sports they participate in. Generally, the young and adults can be seen in sleeveless tanks, racing backs, polo shirts or t-shirt with short sleeves or long sleeves. Sweatshirts, windbreakers and tracksuits are worn before and after exercise, whereas trousers come in different lengths and forms: tight-fitted, lose-fitted, etc. Young female runners can also be seen in running skirts and high socks, while a maj本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。