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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-03-25编辑:Cinderella点击率:10675
论文字数:4708论文编号:org201503111245418626语种:英语 English地区:英国价格:免费论文
摘要:本文以伦敦奥运会时期畅销的运动元素商品为由头,引入了作者想要设计运动风格服饰的想法,以及相应的时尚市场研究调查。
From the results collected, 90% of those who took the survey were women with a majority of them belonging to the age group between 21-29 and 40-49, further, they mostly have a decent job and income in either the management or the art field. To them, having a healthy look is highly favourable. This can be seen by results of 80% of the survey-takers dedicating themselves to work out during their free time, such as running or walking. In addition, most of them found that sportswear-influenced fashion is very interesting and would expect to see well-designed apparel that can be worn both in and outside the gym; items that are sensible yet tasteful. The idea is further supported by resuts which stated that 85% of survey-takers consider that sportswear is not limited to only exercise and sports, but it can be worn for other purposes and occasions. This can be assumed that fashionable active wear reflects the formal approach that has been added to athletic-styled clothing.
Garments designed for leisure and exercise have now taken a trend-led twist, featuring hooded jackets, jersey sweaters, cycling shorts, and the tracksuit bottoms.The look illustrates a more grown-up and sexier version that can be worn in the office. For instance, tracksuit pants made of silk or jersey in a muted pastel colour features drawstring waists or cuffed ankles that is suitable with high heels. This definitely keeps the sense of practicality along with a stylish theme.
The casual, yet elegant, clothing which is perfect for everyday wear, shows the important leap of sportswear into the fashionable retail market. The influence of sportswear on the runway is becoming more evident each season; a trend that can be predicted to continue to grow in the near future. In addition to the increasing numbers of famous designers who are introducing active wear inspired ranges to the runway, there has been an increase of “sportswear brand and designer collaborations in the retail market”. [26]
In conclusion, sportswear, having been originally built for a purpose, has seen the light and is now something more than just a set of practical garments. Runway designers and collaborations have seen these garments reach a level of style designed to be worn on a day-to-day basis. Sport collaboration ranges, such as Adidas-McCartney's, are executed with such care that the blend of sports and fashion truly becomes a fashionable must-have; their purpose extends to cover more than exercise.
III) Design Research
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