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4.0 VF Corporation’s Environment Analysis in Canada

4.0.1 External Environment

The Canadians’ consumption habits

Socio-cultural habits: the Canadian consumers remain cost-conscious. The economic climate finally turned around in 2010 and early 2011, and the second half of 2011 was enveloped in an increasingly gloomy outlook. Consumer confidence was dampened because of the slowdown of the economic actability. Canadians remained cautious and watchful, which continued to benefit retailers offering lower prices, while premium and super-premium segments of clothing continued to struggle. (John, 2011)

Build Leading lifestyle brands that excite consumers in Canada

VF Corporation is a perpetually driven culture, focused on constant innovation. Using deep research and insights, they combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty. As for the Canadians, they should do something more about the Canada history and culture and mix these factors in jeans producing and selling. Fashion trends: Sportswear and casual style are in fashion. Sports styles and casual wear has been in fashion across all generations of Canadian consumers. The trend of health and wellness has contributed to the popularity of sportswear styles, benefiting brands and retailers such as Lulu lemon Athletica. This has in many ways paved the way of making sportswear as a part of daily fashionable style– a trend that other brands are now trying to follow.

Design and sell more environmentally friendly and relax style jeans

Since Canadians set a lot of store on being healthy and comfortable wearing, VF needs cater to their requirements so that they can have a much more large market there. Just as the Chairman said, they are aiming at approaching to environmental sustainability, which reflects their commitment to operating their business in a manner that ensures future generations can live with cleaner water and air, healthier forests and oceans, and a stable climate. This requires the seller do more on lining and style that suits the local people.

Economic trend: internet retailing is on the rise. Many manufacturers and retailers are moving online in Canada. Most companies have been working on having a dual approach of retailing sales by having both online and store-based presences. With the fast development of consumer ownership of Smartphone, tablet computers and other wireless hand-held devices, the Canadians are now boosted to access the Internet anytime and anywhere. E-commerce has become an important way for retailers to market their products and sell their products.(John，2011)

Depend more on E-commerce

We all know that Canada is a developed country and people there have convenient access to the internet. Depending much on e-commerce will surely save a lot of cost. (Ritendra, 2007) On the other hand, it will surely help reaching access to more people since people are getting more and busier now and they seldom have plenty of time for shopping. For a much developed country like Canada, transportation would not be a problem, so it really very convenient to sell goods to people all over the country. With the development of globalizat本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。