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>Any owner manager is faced with the usual dilemma of producing a professional impression and making effective contact while having limited or minimal resources.  The costs in time and money of producing all these materials are substantial.  Good persuasive sales writing is expensive to produce.  It may not be something that you the owner-manager is naturally skilled at.  How we react to this challenge depends on the individual and their circumstances.  Some take the view that they are going to operate in minimalist style, without a brochure, just a business card and some letters, without even a letterhead.  Some soloists don’t even have a business card and say that they seem to operate successfully enough without it.

Others take the professional approach and invest substantial amounts of money in promotional literature.  For many, the brochure can amount to one of the largest investments of their business startup plan.  You could decide that you know exactly what services you are offering to which target customers and opt for a professionally designed and informative leaflet that will take you some months to produce and will, you hope, make you look like a much larger company.  Others choose much simpler monochrome product sheets or leaflets, often produced themselves using standard computer software packages, reckoning that it will take some time for the services they offer to be finalised and for the first year or two there are bound to be substantial changes.  Producing a polished leaflet right at the start seems therefore to be premature for their particular business.  The amount of time available may be critical in making the decision:

"Our initial objective was let’s just get our heads down and do whatever business we can.  We didn’t even sit down at that first stage and - the only objective we identified right up front is that we should just get out there and earn money and get some money in the bank.  We had no marketing material, no brochure, no business cards, absolutely nothing - so that was the most important thing to do right at the outset."
 - computer consultant July 1995

Perhaps surprisingly, for some clients, a lack of supporting literature is not an issue. This is particularly true if they know that the firm is new or that the person is working on their own.  And of course, such activity is likely to absorb smaller budgets than a larger firm.

The other problem … we can only overcome in time is that when you start off you have no track record… It’s strange - when it’s obvious that you are a one or two man organisation people will give you bits of work to do.  Then suddenly you reach fifteen and you’re looking slightly more professional with brochures etc. and they say, ‘well hang on one minute, what have you done for other people in this area?’
  - software consultant A

No doubt a lot may depend on whether, and how well, you are known beforehand.

Where do you carry out the sales meeting?  Most soloists or owner managers seem to prefer doing this on the client’s own premises and at a last resort on neutral ground.  There are now plenty of business service centres and hotels that offer meeting rooms for hire. But some don’t even worry about bringing customers to their base.

 “Many people think it isn’t professional to bring clients home.  I think they本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。