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s it could be relayed by the media and Internet and only by styling oneself rather than slavishly following a particular designer's fashion look, could individuality be achieved. Rapid distribution of information and a more relaxed attitude to clothes has led to a certain inevitable uniformity in cities thousands of miles apart. The consuming years of the 1980s less became more in the 1990s. Not everyone adopted minimalism, but many did as they sought to blend and fit with an increasingly aggressive urban society. For instance, the silhouette became neater as shoulder pads finally died and jewellery became non existent or chic in its fineness and barely there quality.

People ensured that designers of today are likely to be influenced by street fashion. But all too frequently they pick up an idea at the street level source. They have an eye to global commercial profits from effect on their ready to wear ranges. This makes for a lack of creativity as clothes develop homogenized uniformity. In a market saturated with retail outlets, clothing sales have been falling. The consumer simply has too many shopping places to choose from, so spending power gets spread very thinly between all the outlets or directed to specific branded goods.

Moreover, the view towards millennium or dressing down became widely known when many people lost interest in fashion. However, this situation made people come up with a trend called the minimalist style such as mini skirt, or tank top. Moreover, there appeared punk or gothic style in which both females and males wore black clothing, used make up, spiky hair, black pants, and color hair. The variety of colors was also popular during this time period as a way to express people’s feelings. For example, people wore red t-shirts to show happiness, and wore blue for relaxation. Thus, the idea to express themselves and to present their feeling toward colors became the most important style during the 1990s.

Fashions today is still affected by the trends from 1950s-1990s. It becomes the primary role for people’s lives because in essence, it reflects who people really are. Fashion has become a most important component to pop culture in every country. Individual values and social issues are often portrayed in the types and styles of clothing people wear. Susan Kaieser, a professor at University of California, stated that historically fashion has been influenced by subcultures and racial/ethnic communities (Worldandi.com). Fashion is marketed to appeal to the consumers and to create a desire to purchase new trends, despite the reality that there is not actual need for new clothing. Environmentalists have recognized the excess spending on clothing ‘needs.’ People have sought to purchase the trend in order to stay in style for generations. Environmentalists have begun placing responsibility on society. This enlightenment makes consumers and industries pay more special attention to the environmental danger and over indulgence that clothing might create. In order to be a part of resolving environmental problems, ideas have stimulated a new way of manufacturing and purchasing a product.

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