Performances range from avant-garde art to traditional juggling and even alternative content. As long as the performances are popular, they will be able to enter theaters, cinemas and other places with box office, excellent programs can also get the festival award. This special artistic atmosphere attracts more than 25,000 performers from all over the world each year to attend. Among over 1,700 performances during the festival, 1,600 are external art performances (Ranscombe, 2016). Many young people win the award here to enter the entertainment circle. The festival is also a good stage for traditional classical art programs, such as performance of Verdi's and Debussy's famous works. Although the fares of these classic repertoires are the highest during the festival, the tickets have been ordered out more than a month in advance (Ranscombe, 2016).
3.4 Environmental impact
Maiello and Pasquinelli (2015), Clark, Kearns and Cleland (2016) showed that hosting large events also has widespread negative effects on the material environment of a host city. The negative effects brought by the Edinburgh International Festival can not be ignored.
Of course, during the festival, it brings the huge number of tourists, which has brought great challenges to Edinburgh's reception capacity, Edinburgh's big and small hotels are full of tourists, in order to enjoy the festival, they should book residence at least 2 months in advance. During the festival, there is traffic control in Edinburgh's main roads, the pubs are legitimate to extend business hours, and there are pubs opening newly (Sorgenfrei, 2006). To meet the needs of the festival, more than 2000 theaters in Edinburgh will prepare four months ahead of schedule, some public buildings will be transformed into a theater, the whole festival has a large scale, spectacular scenes, strong atmosphere. These activities have a certain negative impact on the normal life of the local residents, such as the traffic inconvenience, noise, pollution, environmental damage and so on (Sorgenfrei, 2006).
3.5 Recommendation
In general, what the Edinburgh International Festival impacts Scottish society is mainly positive, as the negative effects brought can be dealt with in the future by taking the following measures. First of all, by extending the holiday time, scatting the venues to divide the tourists, so as to reduce the problems brought by excessive traffic inconvenience, noise, pollution, environmental damage arising from a large number of tourists. Then, to increase the efforts for festival's promotion and marketing to expand the festival's influence in the world, attracting tourists from different places to stabilize the number of tourists. Finally, through
taxation, subsidies and other means to help local businesses and residents to deal with the excessive product price fluctuations during the festival, which to the greatest extent ensure the stability of development of the local economy.
4.0 Conclusion 结论
This
essay evaluated the influence of the Edinburgh International Festival on Scottish society from economic, social, cultural and environmental perspectives. From an economic perspective, the festival has brought huge economic benefits, but it also leads to over-reliance on tourism, large fluctuations in urban commodity prices and other problems. From a social point of view, the festival adds to the pride of the inhabitants a
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