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PART A Online communications plan for Bing
1. Proposed communication methods
In the campaign of promoting Bing, six kinds of communication tools will be used, there are links 美国写essay网站 exchange, permission-based email, banners, blog, forum and binding software.
1.1 Links exchange
1.2 Permission-based email marketing
1.3 Banner
1.4 Floating ad
1.5 Video ad
1.6 Expanding ad
1.7 Pop-up ad
1.8 Mobile ad
2. Creative strategy
3. Measured and evaluate
4.Budget
PART B

A Critical Review of Relationship Marketing
1. The concept of relationship marketing
2. Factors that affects relationship marketing
2.1 Organizational factors
2.2 Channel relationship factors
2.3 Environmental factors
3. Critical analysis on the concept of relationship marketing
4. Conclusion

References
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