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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-02-21编辑:anterran点击率:3964
论文字数:6817论文编号:org201102211243597962语种:英语 English地区:美国价格:$ 66
关键词:overnight businessMiel Brasseriein InterContinental Boston
Project
How to improve overnight business of Miel Brasserie in InterContinental Boston?
PREFACE
This project is researched for new opening restaurant-Miel of international well-known hotel chain InterContinental Boston. I, work as 代写留学生论文a management trainee, has a relation with the InterContinental Boston, as well as connection with F&B department in IC Boston. This project might be implemented to the Miel restaurant in the coming months. In order to fulfil the Bachelor degree of Science, this project needed to be accomplished during the 12 months of Management Traineeship.
This project compared with current situation think of getting profit in the hospitality industry. This project will give opportunities for InterContinental Boston to attract numbers of guests and improve the revenue.
In this part of the project I will take the opportunity to thank all the people that were involved in this project. It was a pleasure working with them to accomplish this project. I especially want to thank my placement mentor, project supervisor, and Director, Nicole Vermole and Helen Douglas, for them patience and flexibility during my internship period.
Yours sincerely,
F&B Management Trainee
InterContinental Boston
ABSTRACT
A decrease in the revenue of InterContinental Boston overnight business- Miel Restaurant, leaded to the conduct of this research to investigate what could be done to increase the revenue of this department between the specific time periods of 11:00pm till 6am. The InterContinental Boston has one main target group: business people. The target group of the IC Boston is business people some that stay in the hotel or some that come from outside of the hotel and come for the Miel restaurant to let them clients to join the first Provençale Brasserie in Boston. A project proposal, agreed by all three parties involved, leaded to the execution of an implementation, supported by different promotion materials.
EXECUTIVE SUMMARY
7. BIBLIOGRAPHY
7.1 Books
Kotler P., Armstrong G., 2004, Principles of Marketing¸ Pearson Education Inc., New Jersey
Cooper, D.R. & Schindler P.S.,Business Research Methods, Mc Graw Hill’s
Johnson, G. & Scholes, K., 2002, Exploring Corporate Strategy, Harlow, Prentice Hall
Schmidgall, Raymond S., 2002, Managerial accounting for the Hospitality Industry, AH&LA, Michigan
Module book information Industrial Placement, Industrial placement September 2006
7.2 Internet & Articles:
https://www.intercontinentalboston.com
https://www.opentable.com
https://www.bhh.com
https://www.insiderpages.com/b/3715593095
https://www.openlist.com/boston-ma_south-street-diner/736014653/
https://www.bizjournals.com/boston/
https://www.newsboston.com
https://www.boston.com/ae/restaurants/
https://www.boston.com/news/globe/magazine
https://ehotelies.com/browse/news_more.php?id=P7227_0_11_0_C, Top Ten Global Issues and Challenges in the Hospitality Industry for 2007, January 2007
https://www.hotelschool.cornell.edu/publications/news/news.html>id=328&file=pdf, New
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