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论文作者:留学生论文论文属性:课程作业 Coursework登出时间:2011-06-13编辑:anne点击率:4524
论文字数:2990论文编号:org201106131704519611语种:英语 English地区:英国价格:$ 33
关键词:留学生市场作业Marketing Master Assignment
摘要:international management (marketing)英国留学生硕士课程论文,国际商务专业和一般管理专业的本科生和研究生使用,也可作为相关领域研究的参考资料
1 Introduction
By reference to academic literature, explore significant differences from Western models of consumer behaviour in different parts of the world. Using examples, critically evaluate how a company could apply this understanding to create and manage its Marketing strategy.
Since the 60s of the 20th century, the goods in the developed countries increasingly become rich, and marketing ideas experience profound changes, especially the consumer psychology-oriented marketing concept has been firmly established (Blundell, 1988). How can under the situation of the new marketing be with initiative, in my opinion the operators to really understand the three models of the consumer psychology and behaviour are very necessary. This report from the perspective of consumer behaviour explores the marketing strategies of cigarettes.
Table of Contends
1 Introduction 2
2 Relationship between consumer behaviour and marketing strategy 3
2.1 Lewin model 3
2.2 Bandura’s interaction model of human behaviour 3
2.3 Hawkins’s consumer decision process model 4
3 Discussion on consumer behaviour in West and East 5
3.1 Differences in consumer behaviour in West and East 5
3.2 Reasons for these differences 7
4 Case study 7
4.1 Brand positioning strategy 7
4.2 Price strategy 8
4.3 Marketing mix strategy 9
4.4 Promotion strategy 10
5 Conclusion and recommendations 10
References 12
References
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Bandura, A. (1960). Relationship of family patterns to behaviour disorders. Progress Report, Stanford University, Project No. M-1734, United States Public Health Service.
Bandura, A. & Huston, A.C. (1961). Identification as a process of incidental learning. J. abnorm. soc. Psychol., 63: 311-318.
Elders, M.J. (1994). Preventing Tabacco Use Among Young People: A Report of the Surgeon General. Medical.
Blundell, R. (1988). Consumer Behavior: Theory and Empirical Evidence – A Survey. The Economic Journal, 98: 16-65.
Hawkins (1986). Consumer Behaviour. McGraw-Hill Education (India) Pvt Ltd.
Hawkins, D.I., Best, R.J. & Koney, K.A. (1995). Consumer Behaviour: Implications for Marketing Strategy (6th edition). Irwin Inc: USA.
Hawkins, I., Best, R. J., & Coney, K. A. (1998). Consumer behaviour: Building marketing strategy. New York: Irwin/McGraw-Hill.
Lewin, K., Lippitt, R., & White, R. (1939). Patterns of aggressive behavious in experimentally created social climates. Journal of Social Psychology, 10 (2): 271-293.
Peter, J.P. & Olason, J.C. (2004). Consumer Behaviour and Marketing Strategy. New York: McGraw-Hill.
Rao, C.P. (2006). Marketing and multicultural diversity. Business & Economics.
Samli, A.C. (1995). International consumer behaviour: its impact on marketing strategy development. Library of Congress C本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。