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摘要：Nowadays, advertising has covered every aspects of people’s life. Advertising is criticized as the systematic distortion of the truth in order to sell more products and services. Every coin has two sides.

论文题目：Marketing Communications营销传播方面的
论文语种：英文
您的研究方向：市场营销
是否有数据处理要求：否
您的国家：英国
您的学校背景：University of Leicester,英国前20名
要求字数：3000
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：具体参见附件

A coin with two-sides——Impacts of adverting on consumers代写英国论文

Introduction
Nowadays, advertising has covered every aspects of people’s life. Advertising is criticized as the systematic distortion of the truth in order to sell more products and services. Every coin has two sides. The paper here agrees with the argument but also holds that the negative effects of advertising should be avoided by strict regulations.

1. Methodologies
2. The role of advertising
3. The negative impacts of advertising
3.1 Depend on profits, it is inevitable that advertising mislead audiences and customers, and pollute the social environment.
3.2 Dissemination of advertising advocates hedonism, consumerism and competition habits.
4. The impact of advertising on children

Conclusion
After a wide range of review about advertising, the essay analyzes impacts of advertising on consumers. Finally, the article draws a natural conclusion, generally being consistent with previous studies, advertising not only can enhance brand equity and bring back profits for enterprises, but also affect customers’ conception and buying behavior. At the same time, advertising can bring in negative effects on people’s life. The studies of impacts of advertising cigarette, alcohol and other luxuries products on people, especially on children, have testified the justice of regulation on advertising.

References:
Adrian E. Bauman, Bill Bellew, Neville Owen, Philip Vita (2001). Impact of an Australian mass media campaign targeting physical activity in 1998, American Journal of Preventive Medicine, Volume 21, Issue 1, Pages 41-47.

Advertising strategies, 1960s-2006, [Online] Available at:
https://www.museumindocklands.org.uk/English/Collections/CollectionsOnline/SainsburyArchive/Themes/Products/Advertising/ad+strategies.htm

Barbara Mintzes et.al. (2005). Introduction of direct-to-consumer advertising of prescription drugs in Canada: An opinion survey on regulatory policy, Research in Social and Administrative Pharmacy, Volume 1, Issue 2, Pages 310-330.

Carol M. Megehee (2009). Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand, Journal of Business Research, Volume 62, Issue 4, Pages 420-431.

Edward L. Glaeser, Gergely Ujhelyi (2010). Regulating misinformation, Journal of Public Economics, Volume 94, Issues 3-4, Pages 247-257.

Hillevi Prell et.al. (2011). Health discourse in Swedish television food advertising during children's peak viewing times, Appetite, Volume 56, Issue 3, Pages 607-616.

Marcos Oscar Ormeño. 2007, Managing Corporate Brands: A New Approach to Corporate Communication, Dissertation University Tubingen, Wurttemberg.

James R. Gregory,Jack G. Wiechmann. 1999, Marketing corporate image: the company as your number one product, NTC Business Books, Chicago.

Jon P. Nelson (2006). Cigarette advertising regulation: A meta-analysis, International Review of Law and Economics, Vo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。