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ccording to Darren Dowlut Senior Personal Banking Manager “Lloyds looks to construct fence about the cost-effective consumers and to attract look-alike customers”. On the other hand there are some another strategy for the less attractive customers that is be cross sold profitable product to the less attractive customers. Or else be corralled the less attractive customers into less costly service channels.

To apply a customer life cycle, Lloyds Banking Group offers a number of products that targets its customer for their life time relationship with bank.

Lloyds Banking Group maintains satisfactory communication with customers. But Lloyds have a low customer value. Please refer Appendix B page no. 78. it is exposed that 60.5% and 22.5% customers are using only 2 and 1 product or service of this bank accordingly. And 9%, 5.5% and 2.5% customers are using 3, 4 and 5 products or services accordingly. Therefore Lloyds have to concentrate to enhance up selling and cross selling their product. There is the positive thing for Lloyds is customers are loyal to bank and they want to stick with bank. It is also exposed that Lloyds marketing campaign is general for all segment of customers. There is no specific marketing strategy for specific segmented customer. This research exposed that customers are dissatisfied regarding Lloyd's performance on individual relationship. As a technological aspect Lloyds uses sophisticated and modern technology for practise of Customer Relationship Management.

7.2.2 Objective 2: Analysis the data mining process of Lloyds Banking Group

The Kognitio has been designed Data Warehouse and Data Analytic model for the Lloyds banking Group. The data warehouse of Lloyds is frequently populated together from intermediate sources obtained by partial pre processing of raw data and operational systems. In implementing data warehouse an incremental approach has selected by Lloyds Banking Group where business strategy is incorporated with the help of development of information system. Develop and evaluates a set of business intelligence rules by Lloyds Banking Group with the help of data mining. Lloyds build target its marketing strategy with the help of these business rules for maximum response to produce a required level of response, profitability and revenue. Lloyds has some other business examples which are as follows;

To estimate the value of customer defection (this is for customer recovery and service reason)

A schematic description of customer acquisition (this is for focused marketing and Customer relationship management steps)

Abuse interference (this is for investigation of occurrence of fraud to reduce losses)

Monitoring threat of loss (customer scoring and credit sanction decision making done by here)

This objective of the research is fulfilled in chapter 5.

7.2.3 Objective 3: To analysis how the bank segment their customers

As the researcher said before, Lloyds banking Group uses profitability segmentation models. And Lloyd's segmentation process is pretty concentrated. Lloyds follows few steps to do the segmentati本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。