英语论文网

摘要：本文是一篇市场营销留学论文。当今世界，全球化和多样化已经成为其主要特点。在全球化贸易中，客户和消费者都接受过良好的教育，见多识广，消息灵通。这在一定程度上增加了公司和组织之间的竞争。竞争提升了客户的议价能力和交换能力，能更高效更快速地选择最好的产品和服务。本文简要分析时代竞争中客户关系的特点和影响力。

on. These steps are as follows;

Lloyds divide their customer into applicable and quantifiable segment.

Lloyds looks for measuring the profitability of each segment

Lloyds choose the high profitable segment which is suitably served by the bank

Lloyds out line a plan, which supports marketing strategy to the target segment

Designate sufficient resources to meet above

At last Lloyds calculates and checks performance of every segment and taking action as required.

This objective is satisfied by the chapter 5 of the research.

7.2.4 Objective 4: To analysis how the bank retain their customers

Statistics of bank clearly declare that acquiring new customers is more expensive to bank than retaining existing customers. Bank loses average 20 percent of their customers on every year. Therefore in recent circumstances customer retention is become most essential to Lloyds Banking Group. This objective is already satisfied by chapter 5 of this research. Here the researcher summarizes the general steps, which Lloyds usually follows. Lloyds feels that each steps build on the others in a linear manner. And it eventually leads to develops customer loyalty.

Engagement of customer: a shared communication between the bank and the customers through interaction.

Experience of customer: consumers' sight of all communication with the bank including delivery channel, product, technology, process, people across the whole relationship.

Satisfaction of customer: expectations are on range of the customers, as the customers can understand the bank is meeting their needs.

7.2.5 Objective 5: find out how does the bank measure customer lifetime value

Customers Lifetime Value (CLV) is a new thought of customer life cycle management. It is the present value of the future cash flows credited to the customer relationship. It is concluded that Lloyds Banking Group has assigned to each segment by bank's profitability (Customer Lifetime Value) and their finance need assessment.

Lloyds Banking Group calculates their customer Lifetime Value in a very general way. Firstly bank estimates revenue and costs over the purchasing of the customer. Then Lloyds reduces the numbers by the chinches that the consumer will depart in every prospect year and finally Lloyds reduce future year net profit to today's incorporates inflation and cost of money.

7.2.6 Objective 5: To verify the relationship between the customers and the Lloyds Banking Group.

This objective has satisfied by the chapter 5 of the research.

Lloyds Banking Group maintains a satisfactory communication with customers. But customers have dissatisfaction toward bank's performance on individual relationship. High percentages of customers are using only two products or services, which is not a satisfactory number of Lloyds. Lloyds have to concentrate to improve up-selling and cross-selling their products. The customers of Lloyds Banking Group are loyal to bank and they want to stick with bank. It is also exposed that Lloyds marketing campaign is genera本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。