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制药公司花大笔钱花大量的时间进行药物研究，开发新型药物和药物的新类。在美国市场上的每个公司都想通过他们所生产的专利药物寻求可能产生的惊人的高回报利润。由于在美国缺乏营销环境的价格管制，美国已成为一个所有制药公司的溢价销售市场目标。这就解释了为什么美国市场上的每个制药公司都愿意继续坚持通过漫长的过程,创建、开发、测试、批准,营销和分销药物制品，尽管可能出现药物产品营销失败的可能性。另外制药公司不得不面对更多的美国联邦食品药品监督管理局的规定,在监管和监督整个过程结束之后，开始营销他们的药物产品。其他影响有很多，包括卫生维护组织和社会保障对盈利能力结构的影响。在过去五十年里，制药公司采用新的营销策略，研制的处方药直接影响和吸引终端消费者，促进了增加的可能性，使企业利润和营销方式更为关注社会和网络交互。

Changing us Marketing stratges by pharmaceutical companies

Abstract

Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. Each company marketing in the US seeks the possible payoff of staggering high profits which is possible on their patented medicines. Because of the lack of price regulation in the marketing environment in the United States, the United States has become a premium sales market targeted by all pharmaceutical companies. This explains the continued willingness of each pharmaceutical company to persist through the entire long process of idea, creation, development, testing, approval, marketing and distribution despite the high possibility of product failure. The pharmaceutical companies have had to additionally contend with more US federal FDA rules, regulation and oversight in the United States for the entire process before receiving clearance to start marketing their drug product. Other influences like HMO's and Social Security cap limits affect profitability structure. Over the last fifty years newer marketing strategies by pharmaceutical companies on prescription drugs include a directive appeal to the end consumer to increase the odds of making corporate profits and a marketing focus on social and internet interaction.

Introduction

Pharmaceutical companies produce specialized Medical drug material designed to fill a need. These pharmaceutical companies are usually multinational operations located in key countries around the globe. Many have grown to become complete facilities that attempt to do the entire spectrum of research, develop, test and finally market the subject drug in order to reap the whole benefits possible from the entire cycle (Kaitin, 2010). The pharmaceutical industry has shown over time that they have the capability to increase consumer perceived value with their unique drug products using their own successful plans for timely marketing. But because of these old and new factors causing cumulative hurtles, a new trend in marketing in the pharmaceutical industry is now to additionally market direct to the customer, for example: TV advertising spots showing a new superior drug product which has special features making it directly appealing to a consumer. Changes in basic marketing structure tactics will be evaluated for the key levels of pressure from these internal and external factors as these pharmaceutical companies seek to address continuing ongoing product failure rates, increasing US regulation and the ever present potential competition from others inside their own industry.

This trend has been a natural development over the last hundred years or so. This is reasonable because the same research that produces one drug may produc本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。