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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-07编辑:felicia点击率:22185
论文字数:11441论文编号:org201506042334077709语种:英语 English地区:英国价格:免费论文
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摘要:这是一篇留学论文范文,主要从慈善捐款看消费者的动机和消费行为,分析消费者对企业发展的影响。
Interesting to discover in terms of the relevance of the research conducted within this report, is the importance of individual giving from the general public to the various size and focus groups of charities. Whilst the statistics show that overall it is of great importance, it may be that other areas of financing are of more importance for different sized charities; it would be thought that corporate donations and corporate social responsibility partnerships would be more important to the large international focused organisation than the small localised one.
The above table shows research into the financial revenues of charitable organisations, attempting to decipher if there are differences in where the finance comes from between the three different types of charities, those with an international, national or local focus. This research study is not concerned with the numerical size of the organisation, but size in terms of the geographical spread of the benefits. In order to ensure validity of results, all of the charities included are of the same concern; all work in the child poverty sector and are focused on the enhancement of children's lives. Since it may be the case that financing trends vary according to the type of charity, for example a medically focused charity would received a great deal more revenues from governmental organisations than most. Noticeable in researching this topic was that most charitable organisations do not release enough information to the public in the annual reports about where the revenue comes from, with only a handful of organisations providing enough information to be included in this study. This is even more apparent in the case of finding data for local charities.
The results are fairly inconclusive in finding a strong trend in the revenue breakdown yet we can make some conclusions based on the findings. What can be seen is that the international organisations tend to receive a larger percentage in individual general public donations than the other forms of organisations. Regarding corporate and governmental contributions, what is evident is that international and even national organisations, which tend to be larger and better known, receive a great deal more in corporate donations. Whilst local charities receive a great deal of income from other sources, a particular observation is that they are mostly funded through other charitable organisations and non-governmental grants such as the national lottery funding. It could very well be that the local and even the smaller national charities do not have a strong enough presence in the world of media through advertising to gain sufficient individual contributions from the public. The averages can be seen depicted in the charts below.
3.2. An Outside Glance of Consumer Trust and Confidence
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