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现代营销策略的思考Modern thinking of marketing strategies [3]

论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-15编辑:wangjinjin点击率:6295

论文字数:1785论文编号:org201507141840479408语种:英语 English地区:新加坡价格:免费论文

关键词:

摘要:现代营销对于品牌公司来说是至关重要的,现代营销也包括多个方面,例如电子邮件营销等等,本文主要是对现代营销策略的探讨。

s gallery can ask newspaper company adverts and make an article about the company, the article should talk about how unique and different the gallery from the others


RADIO ADVERTISING

The message should be clear and easily for customer to understood
STRATEGIC PLANNING FOR BOTH EXISTING AND NEW CUSTOMERS

Establish Profitable Customers


Company either it is an established or just started a new company, the company needs to planned how to handle and engage with customers to generate profits to the company.


Ways to improve company relations:


Adding new system to the company that can update information about the new or existing customer to establish more sufficient service
Continuously active making new advertising to update the customer about the company offers or events held


Profiling Customers

Research and analysis is made to understand which customer are loyal and interested on any product of the company


Ways to improve profiling customers:
Arranging customers into groups to see what they are interested in

Targeting the right customer can improve the response rate of the product


Customers group
Customer group usually done by survey from the company to see the habits of potential customers
Ways of to build customers group:
Survey from online store to every small grocery to see different type of group of customer
Search a product that can allure them to purchase the product

Targeted Group


Company knows which customer who had been surveyed and characterized by the company.
Ways of improving Targeted group:
Not to over budget on advertising the product cause company knows already the target
Cost of product should be reasonable to the targeted customer


Gathering prospective customers in the group

By having a list of customer and what they are interested are beneficial. Marketing department can target on product or customers' needs. Often that company sends direct mail notification or sends any information like event via e-mail


Managing Existing Customers


membership or discount card
For loyal customer who is repeatedly purchase items from the company have the privilege for more discounts and offers

Practically customers like to check their transaction on what they just bought so as a loyal customer and a member, the customer can check the transition of their items and payment


Offer loyalty
The company offer a special service for loyal customer such as giving an efficient time in delivering items to the customer

Loyal customer can be satisfied by knowing the condition of transaction and delivery service after they purchase their items


Tell-a-friend marketing

online gallery website have tell-a-friend service which customers can send email or the product information just by sending them through email


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