英语论文网

complexities of media work (determined in part by rapid technological developments),
- Managing Media Work -
3
the challenge to the future of media work seems to be a uniquely managerial one. Yet this
challenge all too often seems to go unmet by the people put in place as managers. Management is
seen here not in traditional terms - as in designing business models, contemplating finance and
accounting mechanisms, structuring strategic partnerships - but more in humanistic terms: the
management of talent (both of yourself and others), and the management of your individual
career in the media. This gives unique focus to the Managing Media Work volume, and allows it
to fill a gap in the current literature on media management and production.
Scholarship on the production side of media industries is relatively scarce (when
considered next to content analysis and audience research), but growing as the prominence of
media production in a worldwide "cultural economy" (Du Gay and Pryke, 2002) increases, next
to global concerns about the changing nature of (media) work. Next to this dearth of knowledge
about what actually goes on inside various companies and organizations, the literature that is
available tends to discuss the management of creative industries largely in the context of
business structures, general economics, and unique high-profile cases (generally focusing on bigname
corporations or exceptional firms). One of the most problematic results from this curious
phenomenon is that students who enter media industries may understand the impact this industry
has on audiences and politics (as these are the dominant areas of media and communication
research and teaching), but generally are not empowered to understand how and why the industry
works the way it does, nor how contemporary worldwide social and technological changes and
challenges – such as globalization, individualization, convergence and fragmentation – affect the
everyday managerial and creative practices throughout the industry.
By explaining, contextualizing and thus understanding the changing nature of managing
media work this book not only hopes to prepare media students to become competent media
- Managing Media Work -

INTRODUCTION/PREFACE
01 Managing Media Work — Mark Deuze (Indiana University) and Brian Steward (Indiana University)
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
This introductory section offers historical context and critical discussion of the role of media management and
creative labor in contemporary society. Every chapter focuses around a central theme in media management and
media work from the perspective of individual careers, media industries and organizations.
02 Media Management Theory and Practice — Bozena Mierzejewska (University of St. Gallen)
03 The Management of the Creative Industries: from Content to Context — Chris Bilton (University of
Warwick, Coventry)
04 Managing Strategy and Maximizing Innovation in Media Organizations — Lucy Küng (Jönköping
International Business School)
SECTION II: MEDIA WORK, POLICY AND ECONOMICS
Key texts mapping the economical and policy context of managing media companies and the organization of labor
and production across the creative industries.
05 New Media Policies — Terry Flew (Queensland University of Technology)
06 Global Deregulation and Media Corporations — 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。